A family-owned SME from the north-western part of Poland has been operating in the food industry for nearly 25 years. It's specialised in the sale of processed meat products and has a local chain of eight stores. The firm has recently broadened its activities and started manufacturing its own products,
The company is offering jarred meat (poultry, pork, beef) products, including various:
- black pudding,
- luncheon meat,
- smoked meat.
The products contain premium meat that comes from the firm's own abattoir and undergoes thorough laboratory testing (both in terms of its safety and quality). All the recipes and the production technology have been carefully developed and are continually fine-tuned. The company avoids artificial preservatives, it uses natural additives and seasonings such as garlic, bear's garlic, coarse ground black pepper. The products are packed in 230g jars and pasteurised.
The company strives to build up its revenue streams and diversify away from the Polish market by establishing a presence in foreign countries. Thus, it is offering cooperation under commercial agency and distribution services agreements to companies dealing in premium food products. The firm looks for a partner with knowledge of a local market and an extensive network of contacts. Distributors will be expected to select products from the assortment and include them in their offer, specify the requested quantity, delivery date and destination, and to promote the products among final customers. Responsibility of agents will be to market the products through their channels, find new customers for them and assist in the negotiations. Both distributors and agents will be presented with a complete product assortment, and supplied with the samples and other marketing materials. The company will also take care of deliveries. Other details of the partnership will be discussed and agreed during negotiations between the interested parties.