The Portuguese company, founded in 2016, use user-generated data from travellers in search engines, booking engines, social media, telecom providers and other sources, integrating them to produce insights highly relevant and actionable for their clients and data-driven decision-making systems.
“Destination” clients obtain insights for alignment of urban planning, sector regulation and investment attraction strategies in order to create favorable environments for top performing businesses to strive.
Traveller satisfaction and destination reputation are monitored, real-time compliance alerts are generated and promotional tools are activated to deliver highly relevant content to the right demand profile.
“Business” clients obtain detailed insights on their consumer journey with signalized opportunities of engagement, identifying the most adequate media and content for the purpose. Moreover, the digital footprint of the traveler is subject to a psychometric analysis for in depth profiling of the personas beyond the general socio-demographic attributed commonly made available by sector authorities.
The company is supported by talent from backgrounds such as tourism, linguistics, data science and communication with international careers, partners with leading IT brands of the hospitality industry and always keeps an eye on sustainability on each project it undertakes.
Focused on their business growth strategy, the company is now looking for new partners and new projects worldwide, including hotel groups, municipal tourism planning departments, urban planning initiatives, and travel consultancy companies looking to use their data-driven services under a subcontracting agreement.