The Portuguese company aims that its brand always tells a story, a meaning, a craft, a fabric or a pattern intended to send a message or perpetuate a legacy. Clothes can be timeless and they are a way to communicate.
The company produces clothing and accessories, mostly directed for women such as skirts, dresses, tops, purses, clutches and scarves. For men, produces scarves and ties. Favoring the use of natural fibers as cotton, silk, modal and rayon, some of company’ products include handmade hem, trimmings and embroidery, making them unique and timeless. As the price depends on the manufacturing process and the materials used, its products are intended for all types of customers who value history, origins and quality of each product.
In a present moment, where fashion brands are pushing the consumer to buy, having up to 24 collections per year instead of the traditional 2 (spring/summer and autumn/winter), people are buying what they don’t need and using each garment less times, reducing its life span. If the customer establishes a relation with the product, they will use it more often and pay extra care to its condition. And that relation may be an emotional one with what it represents, valuing the handcraft production process and its impact in the society or by contributing to a particular cause, financially or drawing attention to it.
Other of the company ‘beliefs is that heritage and culture should be preserved, valued and disseminated. And there are different things within what may be the definition of heritage, like traditions, architecture, painting, crafts, and other expressions of art. But there is other thing that it considers a national heritage and that is commonly forgotten – the companies: their history, activities and persons, technological evolution, products and impact on society over the years are a historical legacy that must be preserved and remembered.
Finally, it believes in new ways for companies, foundations and governments to communicate and engage with new consumers and clients.
By sharing their stories through clothing, in a structured, truthful and creative way, and with the rigorous curation, historical research and exclusive products, these organizations are able to share their stories, purposes and values to consumers, making them part of their “team” and enrolling worldwide ambassadors for their brands.
In its few years of activity, the Portuguese company has been able to prove the effectiveness of this approach by working with Portuguese national clients, and is now looking for partnerships to scale this project and spread it around the world. The Portuguese company is looking to establish partnerships with commercial agents and/or distributors abroad.