The fashion brand – established in 2010 - combines design and social entrepreneurship to promote Roma culture and builds on its designers’ vision about cultural diversity and dialogue. The company is highly committed to social responsibility, as it promotes the culture of a minority group through fashion. The company has an adult training program that helps unemployed Roma women who are discriminated at labour market.
The label launches high quality and unique collections, organises immensely popular fashion shows and cultural events, and has an established presence on social and traditional media through its involvement of brand ambassadors (brand visibility through a celebrity).
The enterprise offers a variety of women garments combining modern cuts and fabrics with traditional cashmere rose and flower motives and unique prints: dresses, skirts, blouses and jackets. It has a successful line of hand-made textile handbags and accessories which resemble impressionist paintings.
The Hungarian company targets women with over-average income, between 25 and 50 of age. Its target segment is those who are regular fashion consumers and prefer designer brands. They are open to novelties, interested in fashion and their self-image is congruent with the values that the company carries. Thus, they think of themselves as being creative, romantic, independent, freedom-loving, open minded individuals who have the courage to break social norms.
The company would like to expand its business and is looking for distributors abroad. Partnership is envisaged through distribution services agreement.