A Romanian company developed an e-learning solution aimed at supporting online businesses through web marketing learning. The solution proposed consists of a simulation game for digital practice.
The application is structured as a bidirectional web marketing learning system, with 2 account types: one for students and one for professors.
By using the simulation game, learners will experience how to initiate and track an online marketing campaign in a high-fidelity environment. The game is recommended to be played as part of a team. The user interface is similar to that of systems which are used by online marketing professionals and planners.
The game aims to improve knowledge and understanding in these areas:
• How online advertising can provide a fast and measurable method for validation of sales propositions
• Awareness towards the main methods of performing e-Marketing operations including: Search Engine Marketing, Website Management, E-mail newsletters
• Knowledge in planning, managing and measuring outreach campaigns
• How to measure and improve online channel sales through iterative operations
At the same time, apart from standard simulations, the company is also able to offer customised solutions. The e-learning solution is available in English.
The Romanian company is interested in expanding its current client portfolio by identifying new international partners. In this regard, the company offers its simulation game for distribution by firms active in the e-learning solutions domain which are interested in expanding the range of services offered.
Cooperation with the potential partners will be based on distribution services agreements.