A Romanian handmade artist, specialized in creating unique decorative items and inspired by the passion for arts and crafts, has founded in 2015 a company with this special purpose, in order to tackle the home, garden and deco markets.
The main activity of the company consists in decorating ceramic flower pots of various shapes and sizes, using the ”decoupage” technique and painting, creating unique designs with added handmade value, thus generating a personalized experience for the final customers.
The production process begins with the impermeability treatment for the raw ceramic pot, followed by an adequate drying time. Using an adhesive for the decoupage technique, a special napkin is applied, that will give the pot a unique pattern. The napkin is fixed with an additional glue layer and various colors are added by brush or sponge, generating colorful visual effects. After the colors dry, the pot is varnished, thus enhancing its lifespan and offering it resistance to environmental factors. Every pot is prepared for expedition with care for the fragility of such items, being wrapped in anti-shock bubble foil and placed in a corrugated cardboard box in order to ensure a safe transportation.
The company seeks international distributors and commercial agents, such as home and deco stores, handmade stores, DIY (“do-it-yourself”) shops, garden accessories shops and others in order to conclude partnership agreements to further grow on foreign markets. The future distributors should be able to sell the ceramic pots on their own local market; thus, it is preferred that the partner has a well-established network of customers. The distributors should make requests to the Romanian company when they receive an order for a specific number of pots. The future commercial agents should be able to represent the company and its products on the local market, integrating the pots produced by the Romanian company in their own product portfolio.