The partners sought should have the following expertise:
* Website creation services (presentation website, online shops, other services – custom websites);
* Audit and optimizations (website audit, architecture creation for databases, database optimization, image optimization, loading speed optimization, user interface - UI/user experience - UX, web applications optimization);
* Other web services (maintenance, hosting, server configuration, software configuration).
* Web design (website templates, Favicon, newsletter design, social media design, subscription page design, pop-ups, and website design);
* Product design (banners design, product catalogue design, books cover design, books content design);
* Branding (logo design, flyers design, brand identity design, magazines design, infographic design, business cards design, conference roll-up design).
* Search Engine Optimization (SEO) (keywords analyses, web content optimization, optimization of images, the configuration of instruments, link structure optimization, the optimization of the loading speed of the site, rich snippet);
* Search Engine Marketing (SEM) (the study and analysis of keywords, website and popularity analysis, analysis tools, Bing campaigns, Adwords campaigns, monitoring and evaluation, other promotion methods, monitoring of results and reports);
* Social Media Marketing (social presence creation, configuration, and administration of social media accounts, the configuration of promotion campaigns, monitoring, evaluation and reporting, strategy and promotion development, performance tracking and a minimum return on investment - ROI;
* Email Marketing (consultancy, newsletter creation, administration of campaigns, A/B campaigns testing, monitoring of campaigns, email lists’ management).
* Web content (Search Engine Optimization articles, products description, newsletters’ content, content creation for books/ebooks, technical articles, rewriting of articles, dedicated page to the author/biography etc., stories and characters’ creation);
* Promotion content creation (postings on external blogs, press releases);
* Branding content (product reviews, writing of speeches, writing of brochures, social media postings, presentations).