Enterprise Europe Network

Romanian retail store chain seeks suppliers of niche perfumes

Country of origin:
External Id: 
Last update
Expiration date


Partner keyword: 
Wine and liquors
Other consumer products
Wholesale of beverages


A Romanian store chain, specialized in the retail of alcoholic beverages, sweets, coffee and tobacco wishes to try the niche perfumes market, with the goal of expanding its product portfolio. The company wants to create an in-store luxury experience, combining liquors with perfumery, therefore they seek supplier agreements with partners that can provide them a variety of niche perfumes, that will be sold through their stores, together with the alcoholic drinks, sweets, coffee and tobacco.



The Romanian company saw an opportunity on the market and decided to open in 2017 a liquor store that offers its clients a distinguished in-store experience, providing added value by customer service. Furthermore, the company has enriched the product portfolio with coffee, tobacco and sweets and nowadays, the company has a chain of stores, with 5 retail shops placed in high traffic areas.

The main activity of the company is distributing duty-paid alcoholic drinks, well-known national and international brands of vodka, whiskey, gin, rum, cognac, liquors, wine and beer, as well as a variety of known brands of chocolate, sweets, coffee and tobacco to both individual and corporate customers. The company addresses the market both through their physical stores and online shop, with an emphasis on the in-store experience.

The company’s present goal is to further develop this experience with special corners in their shops, dedicated to the niche perfumery, thus creating a holistic olfactory and gustatory experience. The idea comes as niche perfumes brands have grown in number in the past few years, an alternative to mass perfume production, and they would like to become an importer of such products to address the distinguished needs of their customers, with different tastes than the mass market. The company would prefer to establish partnerships with European distributors of Arabian fragrances that have strong, distinctive notes, but also with companies that distribute known brands of niche perfumery.

Therefore, the company seeks EU suppliers of niche perfumes, fragrances that are unconventional and always of superior quality, both affordable niche fragrances for everyday wear and more bold, luxury perfumes. The company is seeking to conclude partnerships with EU companies in the form of a supplier agreement. Working together, the supplier should be able to provide the store chain with the selected niche perfumes, in the quantities desired by the Romanian company, upon its request.

Advantages & innovations

Cooperation plus value: 
The company operates through both physical and online stores, owning a website and retail chain. They already cooperate with a wide range of suppliers of alcoholic beverages, sweets, coffee and tobacco both at a national and international level. The placement of the stores (high traffic, touristic areas in big cities) ensures that both locals and tourists can access the stores, thus targeting a wide range of individuals and ensuring a constant flow of visitors and potential customers. The shops can easily incorporate special corners for the niche perfumery. For each customer that visits their shops, the staff is making sure that they meet their expectations and needs, as requested by the client, creating for him an in-store experience that proved efficient, the company having gained loyal customers throughout time.

Technical Specification or Expertise Sought

Cooperation sought: 
The liquor store chain seeks suppliers that can provide both the products and the know-how in the niche perfumes area, that are aware of the qualities of such fragrances and that can offer various brands of perfumery. The company is mainly interested in Arabian perfumes, with oriental notes, but also known niche brands. The perfumes should have a strong scent, should last long (more than 6-8 hours) and can be designed both for men and women, as well as unisex, since the majority of the niche perfumery can be worn by both. Any form of packaging is accepted. Regarding the price range, the store chain is interested in both affordable fragrances and luxury items.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The Romanian company is seeking international partners to develop a long-term cooperation relationship, under the form of supplier agreements. The company would prefer to establish partnerships with European distributors of Arabian fragrances. They expect professionalism from their future partner and for them to provide the selected niche perfumes, according to the requests made by the Romanian company.

Type and size

Cooperation task: 
SME 11-50,SME <10,>500 MNE,251-500,SME 51-250,>500


Dissemination sector group : 
Dissemination preferred : 
Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, United Kingdom