The Singapore company was started by food scientist and nutritionists that wants to create healthy local Asian delights without compromising on flavors or textures. The company has developed many desserts and premixes that are low-GI.
One of these products is a kueh bahulu premix, which is an Asian type of small sponge cake that is popular in Singapore and Malaysia. Another product is the soy pudding premix, which is also known as soya beancurd, a pudding dessert that can be served hot or cold. Another product is the ready-to-eat madeleine cakes which is a small shell-shaped sponge cake.
The company is ready to expand into Europe and are looking for European partners to distribute in the European market.
A distribution partner is chosen due to the lack of European market knowledge and experience from the Singapore company. The company is building a long term relationship with the European partner.