Enterprise Europe Network

Singapore local Asian delights manufacturer seeking European partners via distribution services agreement.

Country of origin:
External Id: 
Last update
Expiration date


Partner keyword: 
Health food
Manufacture of other food products n.e.c.


The Singapore company develops healthy products, as low glycemic index (GI) Asian desserts and premixes. Products from this company include soy pudding, kueh bahulu (Asian sponge cake) and madeleine cake. The company is seeking European partners to distribute their products in Europe.



The Singapore company was started by food scientist and nutritionists that wants to create healthy local Asian delights without compromising on flavors or textures. The company has developed many desserts and premixes that are low-GI.

One of these products is a kueh bahulu premix, which is an Asian type of small sponge cake that is popular in Singapore and Malaysia. Another product is the soy pudding premix, which is also known as soya beancurd, a pudding dessert that can be served hot or cold. Another product is the ready-to-eat madeleine cakes which is a small shell-shaped sponge cake.

The company is ready to expand into Europe and are looking for European partners to distribute in the European market.

A distribution partner is chosen due to the lack of European market knowledge and experience from the Singapore company. The company is building a long term relationship with the European partner.

Advantages & innovations

Cooperation plus value: 
Many Asian desserts and delights tend to be high in calories, sugar, saturated fat and trans-fat, which can negatively affect blood sugar levels and overall health. Thus, the Singapore company changes this by developing clinically-tested low GI Asian desserts and premixes. A research on healthy low-GI diet effects was conducted. In this study, it was found or proved that a healthy low-GI diet can help to manage blood glucose levels, reduce blood cholesterol levels, maintain a healthy weight, improve heart health, provide sustainable energy and improved mental performance. Another advantage of the brand is the uniqueness of the products that are unique to Singapore and also uncommon in Europe.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The Singapore company is seeking European partners who has a good connection with retails stores and supermarket in major cities in Europe. Ideally, the partner should be one that specializes in distributing Asian snacks or cakes in Europe. The partnership is done via distribution service agreement.

Type and size

Cooperation task: 
SME 11-50