Enterprise Europe Network

Singapore sauces and noodles manufacturer seeking European partners via distribution service agreement

Country of origin:
Country: 
SINGAPORE
Opportunity:
External Id: 
BOSG20200405001
Published
05/04/2020
Last update
09/11/2021
Expiration date
20/04/2022

Keywords

Partner keyword: 
Health food
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Summary

Summary: 
The Singapore company, which was established in 1998 saw the need to preserve the distinctive Singapore cuisine. The company sought to preserve the Singaporean taste by making products with simple instruction for cooking. The company also produces noodles and ready to eat meals. The company is looking for European partners to distribute their products via distribution service agreement.

Description

Description: 

The Singapore company was established because of the need to preserve and make Singapore cuisine accessible and convenient to Singaporeans and people all over the world.

Thus, the company worked with Singapore hawkers to replicate Singapore cuisine in a manner that can be done at home. There is a wide range of products available that includes meal sauce kits, lamian noodles, cooking sauces, ready meals and hot pot soup base.

One of the products that are aimed at the foreign audience is the meal sauce kits. The meal sauce kits comes with essential ingredients and condiments. The products is this range includes Hainanese chicken rice, laksa, mee rebus, mee siam, prawn mee, satay, rendang, sayur lodeh, chili crab, curry, vongole and meat bone soup.

Another product the company produce is the lamien which is a type of thick noodles. The product is packaged and easy to cook. The product range includes laksa, curry, chili crab, fish soup, prawn soup and black pepper crab.

Another product is the ready meal. Ready meals are individually packaged meals that is cooked using the mircowave. Products include, beef rendang rice, curry chicken rice, chicken claypot rice, laksa fried rice, indian curry rice, soya sauce rice, and satay fried rice.

Lastly, hot pot soup base are a type of soup that is used in a hot pot. The product is used when boil with hot water. Products include, laksa and prawn stock.

The desired outcome for the partnership is for the European partner to distribute the Singapore companies products in major European cities.

The partnership is achieved through distribution partnership agreement.

Advantages & innovations

Cooperation plus value: 
The advantage of the Singapore company's products is the fact that the products are individually packaged with easy to read instructions and recipes for the Singapore dishes are included. The company's aim is to make Singapore cuisine accessible and convenient to cook, with a wide range of Singapore's flavors.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The Singapore company is looking for partners in Europe that have good connections with European supermarkets and hypermarkets. The ideal partner is one that is distributing Asian food products in Europe. The partnership is done via distribution service agreement.

Type and size

Cooperation task: 
SME 11-50