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Slovenian designer of multifunctional wooden toys (bikes) is looking for distributors

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Partner keyword: 
Wood Products
Creative products
Toys and electronic games
Sporting goods, hobby equipment and athletics clothes
Other leisure and recreational products and services
Manufacture of games and toys


A company from Slovenia is specialized in a design and development of children's toys made from natural materials. Their products are known primarily for modular constructions that can be assembled into different shapes and make multifunctional toys. The company seeks to establish new distribution services agreements to enlarge their market presence and find brand ambassadors



A Slovenian company was founded in 2016 with the aim of developing multifunctional toys for children. They are focused on a development and manufacturing of wooden toys with emphasis on a 3in1 bike. Although company operates mostly on domestic market, they established recognized trademark and with the bike design they won a national award for innovation. Due to the safety, health and environmental reasons, they comply to the standards for CE marking (conformity with health, safety, and environmental protection standards for products sold within the European Economic Area) and SIST EN 71 (European standard EN 71 specifies safety requirements for toys) 71-1 (Mechanical and physical properties) and 71-3 (Specification for migration of certain elements).
The multifunctional toy (3in1 bike) can be quickly turned into a balance bike, a tricycle or a scooter. In general, shifting from one form to another takes 30 to 60 minutes, but later this time can be shortened, since some parts may be already assembled and users are familiar with the design and procedure. Although parents are those who assemble the bike, children can participate as well (depending their age and skills) and through this interaction social skills are developed.
Mentioned combination of a 3in1 bike helps children to achieve better physical development from 1,5 – 5 years as well. Bike is primarily made of birch and beech wood that can withstand all child's mischief, while wheels are made of inflatable rubber. Besides 7 general parts like frame, seat and handlebar, there are 3 standard bike air tires (8-inch and 10-inch). Tires absorb vibrations, provide appropriate grip as it adapts to the driving surface and giving the feeling of comfort. Product comes in a package with all necessary parts and tools. Assembled bike has different weight depending the form – a balance bike (3,6 kg), a scooter (3,8 kg) and a tricycle (5,5 kg). Weight limit for any form is 30 kg.
All the production is currently located in Slovenia. The product is selling through some Austrian and Slovenian shops and different web platforms. Due to strong demand, they plan on expanding their range of products for preschool and school children.
The company is looking for professional distributors who can help the brand emerge on relevant markets as well as provide after-sales support service to customers. Envisioned form of cooperation are Distribution Services Agreement. Distributors should operate in at least one of the following industries: wooden toys industry, toy industry, cycling, products for kids, outdoor industry and be able to promote kids/family and eco-friendly products.

Advantages & innovations

Cooperation plus value: 
Company developed innovative design for wooden toy (bike) in which three children’s rides are combined: a balance bike, a scooter and a tricycle. Other advantages of this design are: - Users can easily shift from one form to another and thus accommodate to the needs of a child regarding their age, height and skills. - Product comes in a package with all necessary parts and tools. - Multifunctional aspect of the bike ensures long-term enthusiasm both for child and for parents. Healthy development of children in early years is essential foundation for later phases in a life. In these years children develop physical and social skills (e.g. coordination, balance, concepts of winning and losing, honesty and fair play). Sport activities can play a major role in this phase. In several studies the connection between a) sport activities and b) lower chances for high blood pressure, diabetes, obesity and coronary heart diseases in later periods of life, has been confirmed. Therefore, company is working on innovations to contribute to the healthy development of children.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
Company is looking for professional partners with experience in distribution services. Partners will be responsible to help the brand emerge on relevant markets and to provide after-sales support services to customers. Distributors should operate in at least one of the following industries: wooden toys industry, toy industry, cycling, products for kids, outdoor industry. Additional activity to perform is promotion of kids, family and eco-friendly products in their countries.

Type and size

Cooperation task: 
SME 11-50,SME <10,>500 MNE,251-500,SME 51-250,>500