The Slovenian company is part of an international group and is a market leading designer, manufacturer and distributor of a private label and branded engineered technical socks used for sports, active leisure and specialist markets. The group also holds a number of distribution agreements for international sporting and leisurewear brands within, and in some cases outside, Europe and owns a retail operation in Poland. The group’s strong market performance is proven by consistent growth year after year.
In recent years the company developed its own unique brand, inspired by nature. The design is combined with natural materials and innovative technology to create socks that perform well and feel comfortable but also have an attractive design. With Merino wool and unique features, these socks are particularly appropriate for outdoor sports activities, focusing on skiing, mountaineering, mountain running and hiking.
All types of socks are available for different experience levels, from beginners to advanced and extreme sports users. They are geared towards three types of users – casual athletes, people who spend significant amounts of time outdoors, and extreme sport enthusiasts.
The Slovenian company is therefore looking for distribution agreements with partners who could help the brand emerge on others markets as well.