This small-sized Japanese tailor was established in 2014, and produces various fashion items using a traditional indigo-dyed cotton. The concept of the brand is simplicity, and suits a slow or relaxed lifestyle. The clothing is a mix between modern ethnic clothing and traditional Japanese worker uniforms, combined with a pinch of modern design.
The material used is indigo cotton, which is woven using a traditional technology originating in the snowy Niigata region. The production of cotton textile in this area dates back to the 1600s. The clothing originated from a need for strong materials able to withstand the cold marshlands. It is anti-static, breathable, and comfortable to wear.
Their main products are natural basic dresses and shirts, pants, Japanese-style aprons, and coats. The clothing has a simple Japanese design and is inspired by traditional folk clothing. Additionally, the company has some unique designs for bags, pouches, slippers, fans, and umbrellas. The company does their product development completely in-house, and in Japan their products are sold at high-end department stores and specialty shop in big cities.
Following customers feedback and having assessed the potential of their products in EU markets, the company is ready to start internationalisation through distribution services and commercial agency agreements.