The Swedish company has built a web shop and offers products for skin and hair care, cleaning items, home decoration, ornaments and/or small interior design products and some clothes. They want to offer their customers everything for the home and the people living in the home. All products offered should be organic and produced from recycled / waste and sustainable material. The Swedish company has a strong belief in sustainable products and will choose suppliers that share their beliefs.
The message from the Swedish company is that they are a company that takes responsibility all the way, and an example is that they plan to recycle the packaging. Their goal is to be the first web shop in Sweden to offer the customer an easy way of sending back plastic packaging waste. In return the customer get a discount on the next purchase. The Swedish company will offer the customers a loyalty program where members earn points upon return of packaging. The company do their utmost to be environmentally conscious both in terms of purchasing the products, manufacturing, packaging and transport.