Spanish SME focused in the field of sports performance offers a training suit, which is a garment for functional training, based on the natural movements of the body, and not on isolated muscle training, since it has been amply demonstrated that the body acts globally and not analytically.
The technology is a comprehensive solution for training, as the athlete will be able to carry out their workouts with greater intensity, therefore achieving greater results from the same workouts. This will really be pure functional training.
This suit can be used by anyone, from elite athletes to people who want to improve their physical and health status. Also footballers, basketball players, tennis players, swimmers, athletes, fitness practitioners, runners, etc. Anyone who wants to give more intensity to their workouts or who needs to shorten their training times, without shortening their progress.
The market niche is vast. As an example, in the European fitness sector, the market value in 2017 was 26.3 trillion euros, and in the USA it was 23.3 trillion euros.
Companies in this sector in the world are firmly committed to innovation and continually market new products, materials, machinery, software, equipment, clothing, training systems, etc. since the target audience is a large consumer of these products.
Currently, there are materials such as electro-stimulation suits for training but their function is to be able to make concrete and isolated movements.
In relation to the state of the art, and to illustrate, mention that large multinationals invest large amounts of money in R&D in the sports sector. Some examples follow:
- NIKE has developed the Nike Pro Turbo Speed suit, which is a suit designed to improve race times in short distance athletes. The design of the suit allows them to shorten the marks of elite runners by 0.023 seconds at 100 meters.
- SPEEDO, together with NASA, created a suit for Michael Phelps to reduce friction in the water and improve test times. With this suit, he managed to break 44 world records. But this suit was banned in competitions, as it was an external advantage for those who used the suit versus those who did not have the resources to have it.
- Also comment on electrostimulation vests, which use electricity with different frequencies and intensities to stimulate the muscles and improve muscularity.
But all these materials are not a commercial competition, since the former perform an opposite function, as they have the function of "helping” during the tests, while the proposed technology aims to make it difficult to carry out the movement. Besides, other garments and materials of doubtful effectiveness are sold on the market. They are simply "in fashion" and create a profile of the athlete, who feels identified with the image they project with these garments and brands.
Moreover, this is a good proof of the amount of resources and money that the sector invests in sports materials and products, which sometimes do not exert the desired performance results, but create a "brand feeling" and important global fashion trends.
For this reason, if the training suit presented in this project, in addition to creating that feeling of belonging, is a material that really works, success is assured. Therefore highlight marketing and distribution strategies, a focal point in funding the project. Therefore, the purpose of the contract agreement (financial agreement) is to fund the further development of the garment, but also highlight the marketing and distribution of the product on the market.
The international cooperation is envisaged as a financial agreement, with the objectives to develop the final product, market and distribute the suits in the international market.