Enterprise Europe Network

A Turkish chemical company, producing detergents, is looking for distributors to sell its products.

Country of origin:
External Id: 
Last update
Expiration date


Partner keyword: 
Soaps, detergents
Other consumer products
Industrial chemicals
Manufacture of soap and detergents, cleaning and polishing preparations


Turkish company is based in Antalya and is specialized in home-cleaning chemicals production. The company is looking for distributors to sell its products across the network countries, aiming at retailers or companies being involved in this field.



The company has been established in 1989, and has already engaged in transnational activity. The countries that the company has exported its products are United Arab Emirates, Russia, Ukraine, Armenia, Egypt, Georgia, Saudi Arabia and Azerbaijan.

As a large detergent producer, Turkish company is one of the leader home care cleaning products manufacturer in Turkey since 1989. The company is in the 2th place in the area of home cleaning products in tonnage all over Turkey.

Some patent-granted and including secret know-how products of the company are ranked as 1st with a 62% market share among all the branded multinational products in Turkey(the competitors are Reckit Benkizer, Unilever, SC Johnson etc.) Additionally, by Nielsen, the most famous product of the company has been awarded as 3rd among all the most preferred multinational household cleaning products.

The products of the company are:
-rust and lime solvent,
-fat solvent,
-liquid stain remover,
-gel drain opener,
-bathroom cleaning spray,
-kitchen cleaning spray,
-stain remover spray,
-granular drain opener spray

The yearly total detergents production capacity of the company is 22,464,000 bottles (149,536,000 kg)

The company wants to expand its network to different markets across the EEN countries, especially European market, therefore, distribution agreement is offered.

Advantages & innovations

Cooperation plus value: 
Almost 30 years of experience in this field, having a constitutional company profile, manufacturing of many awarded products, the laboratory performance test results, the well-known brand recognition in Turkey can be regarded as advantages of both the company and their products. Due to the independent laboratory test results, products of the company have better performance when compared to known multinational brands.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The company is looking for distributors, aiming at retailers or companies being involved in this field. Wholesalers are not in the range of interest.