The company has been established in 1989, and has already engaged in transnational activity. The countries that the company has exported its products are United Arab Emirates, Russia, Ukraine, Armenia, Egypt, Georgia, Saudi Arabia and Azerbaijan.
As a large detergent producer, Turkish company is one of the leader home care cleaning products manufacturer in Turkey since 1989. The company is in the 2th place in the area of home cleaning products in tonnage all over Turkey.
Some patent-granted and including secret know-how products of the company are ranked as 1st with a 62% market share among all the branded multinational products in Turkey(the competitors are Reckit Benkizer, Unilever, SC Johnson etc.) Additionally, by Nielsen, the most famous product of the company has been awarded as 3rd among all the most preferred multinational household cleaning products.
The products of the company are:
-rust and lime solvent,
-liquid stain remover,
-gel drain opener,
-bathroom cleaning spray,
-kitchen cleaning spray,
-stain remover spray,
-granular drain opener spray
The yearly total detergents production capacity of the company is 22,464,000 bottles (149,536,000 kg)
The company wants to expand its network to different markets across the EEN countries, especially European market, therefore, distribution agreement is offered.