Enterprise Europe Network

A UK business intelligence (BI) service provider offering commercial pharma analytics via a pay as you go scalable cloud platform seeks pharmaceutical or contract sales organisation partners for services agreement.

Country of origin:
Country: 
UNITED KINGDOM
Opportunity:
External Id: 
BOUK20180820005
Published
20/08/2018
Last update
14/02/2020
Expiration date
23/08/2020

Keywords

Partner keyword: 
Internet of Things
Health information management
Pharmaceuticals/fine chemicals
Other medical/health related (not elsewhere classified)
Other information service activities n.e.c.
Other professional, scientific and technical activities n.e.c.
EXPRESS YOUR INTEREST

Summary

Summary: 
This UK based business intelligence provider has developed a pre-built configurable pharma commercialisation app which allows pharmaceutical companies or contract sales organisations to manage, plan and monitor the launch of new drugs using data visualisation, interactive charts and dashboards. The company seeks partners for a services agreement.

Description

Description: 

This UK company has developed Business Intelligence in the AWS / QLIK Cloud specifically designed for the commercial pharma analytics.
Most pharma companies launch their products either through a contract sales organization or directly through their own network, or a mixture of the two. In either case, the challenge is complex (see fig 1), not least because of regulatory and compliance requirements and the need to manage the sales team, plan the right approach, monitor the progress of the launch and , if necessary, take corrective actions before problems spiral out of control.

Fig 1
The solution developed by this company is a pre-built configurable pharma commercialization app which offers:
Analysis of the target hospitals, clinics and departments using data brought in from other applications
Details of healthcare prescribers and practitioners
Call analysis to monitor field force
Manage relationships with Key Opinion Leaders
Sales force effectiveness measurement
Time in territory monitoring
Sales vs cost analysis
Procedure analysis
Closed loop marketing
A customizable data visualization layer, built using Qlik Sense technology which enables users to unearth meaningful information and bring data to life using interactive charts and dashboards as well as geographic locations.

The solution can be accessed via web, tablet or mobile devices offering a fully flexible app that can be used on the move.
The solution interfaces with existing systems such as Excel, Salesforce and Veeva. Other systems can be integrated as required.
In partnership with Amazon Web Services, the company has leveraged the power of AWS services along with market leading BI tools to create a best of breed platform to meet the expectations of the pharmaceutical industry.
The company seeks partners in the pharmaceutical industry or contract sales organisations looking to improve their product launch/commercialization process and reduce costs for a services agreement.

Advantages & innovations

Cooperation plus value: 
The solution offers pharmaceutical companies or contract sales organisations the following advantages Agility and speed: The company adopts an agile development approach allowing a fully customised system to be developed quickly on well established cloud based platforms. No procurement: No need to buy hardware or software licenses to start a project. It comes as bundle as part of the pay as go model Cost: Minimal running costs, with a Pay as you go model for Hardware and software unlike competitors where customisations may cost thousands. The app offers smaller pharma companies the opportunity to manage product launches at a fraction of the cost of systems designed for bigger organisations. Low Risk: Discontinue the platform when no longer required. There is no tie in. Skill: The company has a team of highly skilled developers to enable customised solutions to be developed to meet specific customer requirements thus offering a fully customised set of Key Performance Indicators rather than standard reports as many companies have had to rely on with the current offerings. Hassel free: A cloud solution removes the administrative burden to businesses of managing backups, expansion of disk space and access

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The company seeks pharmaceutical companies or contract sales organisations in the pharma industry with a turnover in the region of £100-£500 million looking to reduce costs and streamline the commercialisation phase of drug launch for a services agreement.

Type and size

Cooperation task: 
SME 11-50,SME <10,251-500,SME 51-250