This UK company has developed Business Intelligence in the AWS / QLIK Cloud specifically designed for the commercial pharma analytics.
Most pharma companies launch their products either through a contract sales organization or directly through their own network, or a mixture of the two. In either case, the challenge is complex (see fig 1), not least because of regulatory and compliance requirements and the need to manage the sales team, plan the right approach, monitor the progress of the launch and , if necessary, take corrective actions before problems spiral out of control.
The solution developed by this company is a pre-built configurable pharma commercialization app which offers:
Analysis of the target hospitals, clinics and departments using data brought in from other applications
Details of healthcare prescribers and practitioners
Call analysis to monitor field force
Manage relationships with Key Opinion Leaders
Sales force effectiveness measurement
Time in territory monitoring
Sales vs cost analysis
Closed loop marketing
A customizable data visualization layer, built using Qlik Sense technology which enables users to unearth meaningful information and bring data to life using interactive charts and dashboards as well as geographic locations.
The solution can be accessed via web, tablet or mobile devices offering a fully flexible app that can be used on the move.
The solution interfaces with existing systems such as Excel, Salesforce and Veeva. Other systems can be integrated as required.
In partnership with Amazon Web Services, the company has leveraged the power of AWS services along with market leading BI tools to create a best of breed platform to meet the expectations of the pharmaceutical industry.
The company seeks partners in the pharmaceutical industry or contract sales organisations looking to improve their product launch/commercialization process and reduce costs for a services agreement.