This UK based company is active in the provision of business consulting services such as international market development, hosted overseas meet the buyer events contained within a professional membership scheme. The company area of expertise is the business of sport planning and delivery to commercial suppliers and event organisers operating at the major sporting event level such as the Olympic Games and the Football World Cup.
The company is developing a new portal which aggregates existing information from websites enhanced by new formats which creates global standards. This is a more efficient method to access key information and enhance market profile. No other single source of information for the business of sport is currently available globally which services the needs of event organisers and suppliers in this way. The portal is based on subscription to access information and promotional activities for major sporting events.
The company seeks to fill a gap in its international reach where partners (sales agents) can help accelerate the growth of the business. The partners will, in addition to the new portal, be incentivised to promote the company's core activities (in the area of major sporting events) under a highly incentivised profit share arrangement.
Mentoring and training support will be required and will cover the portal functionality and the following company core services;
- a tiered membership scheme
- annual international summit
- hosted market visits
- company publications.
These are all offered as a single integrated range of solutions to support commercial companies to achieve greater domestic and international market profile, and organisers of major sporting events working more efficiently and at less risk.
Agents will become formal associates and the company headquarters will help identify additional local partners to work with the lead associate. The full range of marketing and customer contact and planning tools will be made available to the associate. This particular commercial agency agreement approach has been proven over the last 10 years of operation of being a flexible and scale-up approach.