Enterprise Europe Network

UK company seeks distributors in technology, health & fitness or education sectors

Country of origin:
External Id: 
Last update
Expiration date


Partner keyword: 
Toys and electronic games
Sporting goods, hobby equipment and athletics clothes
Other retailing
Retail sale of telecommunications equipment in specialised stores
Retail sale of audio and video equipment in specialised stores
Retail sale of games and toys in specialised stores
Other retail sale of new goods in specialised stores


A UK based company is working with international brands to bring their electronic gadgets to the European market. The main products they are currently looking to supply fall under technology and learning as well as health and well-being. Retail partners in the UK include big department stores and global e-commerce platforms. They are now expanding overseas and looking for partners in Belgium, Germany, Netherlands and Romania under a distribution services agreement.



Since July 2017 the London based company has been supplying a range of international technology products to numerous channels including retail, health and education within the UK with the aim to improve people’s physical, mental and emotional health and well-being.

Those products fall into the categories of electronic gadgets, science, technology, engineering and mathematics (STEM) learning products, health and well-being gadgets and are currently being sold to retail partners in the UK.

Some of their products include:

Squeeze and motion ball
The ball has motion and grip strength built-in for a full round experience and can serve the following use cases:
• Educational/fitness - hand grip strengthener; connect to a mobile device for daily hand exercises, improved hand strength leads to improvement in fine motor skills, handwriting, etc.
• power tester - test grip strength and explosive power
• games controller - numerous games (parkour, racing, boxing) can be played using the squeeze and motion ball as the controller by squeezing and waving (motion sensing)

3D drawing pen.
Safe and easy to use by young and old alike for fun or even creating small product samples; auto-feed mode and no button pressing for building bigger projects; already in use in schools and councils in the UK. Environmentally friendly - the product produced is biodegradable.

Exercise device and app
Health tech device that simulates running or walking through different outdoor courses with great scenery. The exercising device clips on to any shoe and connects to the free available app. Usage in the educational sector in the UK is currently being explored.

Jigsaw drone
The jigsaw drone is a toy that teaches children about the basic construction of a drone, how it works and also how to be drone safe which is becoming a big part of everyday life.
The game includes 4 different jigsaw style drones. The drone is aimed at ages 14+ although the construction of the drone is aimed at 5+.

The British company now seeks to expand into markets outside of the UK and is therefore looking for partners in Belgium, Germany, Netherlands and Romania under a distribution services agreement.

Advantages & innovations

Cooperation plus value: 
The British company works closely with its partners to create great products fit for the European market. Thanks to their experience in European retail markets, they are able to make sure all aspects including promotional material, execution and of course the products appeal to the relevant consumers. The products, as describe above, are electronic gadgets and thus appeal to a mostly young open-minded audience. At the same time, they facilitate and encourage learning in important disciplines like science, technology, engineering, and mathematics (STEM) and are beneficial for the health and wellbeing of the user. Therefore, most of these products are currently being trialed in the educational system in the United Kingdom. All of the products are CE, RoHS, WEEE approved where relevant.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The British company seeks to enter a distribution services agreement with foreign partners and is looking for business partners that can either distribute or retail the products listed above. Ideally distributors would have access to either retailers, health and fitness or the educational tech sector. Potential partners would preferably have a physical presence, like a shop. However, the UK company is also open to start discussions with distributors that have only an online presence. Based on required volumes, exclusive colours and time to market the development of new products can also be discussed.

Type and size

Cooperation task: 
SME 11-50,SME <10,>500 MNE,251-500,SME 51-250


Dissemination sector group : 
Dissemination preferred : 
Belgium, Germany, Netherlands, Romania