Enterprise Europe Network

UK gourmet instant cup noodle brand seeks distributors

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Partner keyword: 
Health food
Other Industrial Products (not elsewhere classified)
Distributors, imports and wholesalers
Packing products and systems
Manufacture of prepared meals and dishes


A UK fast growing, award-winning SME has developed a range of gourmet instant cup noodle products and is seeking distributors. The noodles are gluten free and healthier than current on the market products. Of particular interest are the Asian and Western and Northern Europe markets, Australia and New Zealand.



This fast growing UK independent brand produces gluten free gourmet instant cup noodles which are high in nutrients, full of authentic oriental flavours, free from artificial preservatives, additives, monosodium glutamate (MSGs), low in salt, sugar, calories and saturated fats.

Currently there are six award winning flavours: Beef, Coconut Chicken Laksa, Chicken Broth, Hot & Sour Shrimp, Mild Spiced Vegetable (vegan) and Garden Vegetable (vegan).

Having experienced substantial growth in the Australian market they are now looking for distributors who can place their products in their respective markets.

Distributors that have access to some of the following market segments are of particular interest: hotels, independent retailers and larger supermarkets, care homes, gyms, hospitals, the travel industry (airlines, railways etc),Higher Education and healthcare partners are sought globally but the company has particular interest in Asia, Western and Northern Europe (excluding Norway), Australia and New Zealand.

Advantages & innovations

Cooperation plus value: 
When compared to the competition the following advantages are present:- 1) The ingredients are freeze-dried to lock in freshness and goodness, instead of being dehydrated. 2) Low in calories. 3) Low in salt. 4) Certified low in added sugar. 5) Free from hydrogenated fats. 6) High in nutrients. 7) Free from any artificial preservatives and additives such as monosodium glutamate (MSGs). 8) Certified gluten free. 9) 2 Vegan flavours . 10) Award winning product in the UK, Asia and Australia. 11) 12 months shelf life 12) Available in 2 sizes: 16oz for retail and 14oz for travel industry 13) Also can be sold through vending machines 14) The travel size packaging is widely recyclable, the retail size packaging will be widely recyclable by the end of 2018. 15) Marketing support for retailers to include PR, in-store sampling, point of sale, digital marketing, social media and outdoor.

Partner sought

Cooperation area: 
The company is looking for buyers, food distributors and wholesalers who can place their product into hotels, independent shops, corporations, supermarkets, care homes, gyms, education, travel industry, healthcare etc. Also partners to roll out the vending machines across multiple overseas locations.

Type and size

Cooperation task: 
SME 11-50,Inventor,>500 MNE,251-500,SME 51-250


Dissemination sector group : 
Dissemination preferred : 
China, France, Germany, Iceland, Ireland, Netherlands, Singapore, Sweden, United Kingdom, USA