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UK manufacturer of open channel flow measurement equipment seeks distributors

Country of origin:
External Id: 
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Partner keyword: 
Electrical Technology related to measurements
Water Resources Management
Other measuring devices
Other industrial equipment and machinery
Water, sewerage, chemical and solid waste treatment plants
Manufacture of instruments and appliances for measuring, testing and navigation


The UK company specialises in the design and manufacture of open channel flow measurement equipment, using ultrasonic technology. The flowmeters are typically used in environments such as rivers, streams, irrigation channels and effluent monitoring. They are noted for high performance and cost competitiveness. Already very active overseas, the company is keen to add to its existing network and is therefore seeking new distribution partners who can offer full solutions to customers.



The UK company was established in 1994 and focuses on the design, development and manufacture of flow measurement instrumentation with a heavy emphasis on embedded micro-processors. Particular areas of expertise within the company are low power electronics, signal processing, novel algorithms and ultrasonics. A key feature of its approach to sensor design is the recognition of the need for built-in sensor integrity monitoring or self-diagnostics.

Its product includes velocity and area-velocity (AV) transmitters, as well as fixed and portable AV flowmeters. All are manufactured to a very high standard and are known for their reliability and high performance: they feature a self-monitoring capability, which simplifies installation and reduces maintenance by detecting any performance variation. The products are offered at very competitive prices and are supplied complete with all the necessary software and user manuals.

The flow measurement range offered by the UK company is ideal for a wide variety of water distribution and wastewater applications, for example in rivers and streams, irrigation channels, industrial effluent measurement, open channel and part-filled pipe applications.

The company is already very active in export markets, but wishes to expand its business further and grow its network of distributors into new territories / countries. It is important to the company that partners are solution providers, able to add value to the supply chain by providing commissioning and installation of the flowmeters and transmitters, as well as training and after-sales service.

Advantages & innovations

Cooperation plus value: 
The company offers the following advantages to the potential partners: • Products which have been designed and developed on the back of extensive academic research, for example in the field of embedded micro-processors and sensor design; • An opportunity to work with a company which is very experienced in international trade and which is willing to consider a pseudo-exclusive arrangement which means that it gives 18 months’ trial exclusivity for a region; • Reassurance about the quality of the products: the company’s quality management systems are accredited to ISO 9001-2015; • New distributors will be provided with support and training, promotional materials and videos; • Discounts are offered on volume purchasing, with new customer discounts available for initial purchases.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
Partners would ideally be small to medium-sized organisations who are experienced in the marketing and sale of flow measurement equipment or complementary instrumentation. It is vital that the partners are “solution providers”, rather than mere “box movers”: they should be able to commission and install the equipment, as well as train users and provide any necessary after-sales service.

Type and size

Cooperation task: 
SME 11-50,SME <10


Dissemination sector group : 
Dissemination preferred : 
Austria, Belgium, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Iceland, Ireland, Latvia, Lithuania, Luxembourg, Malta, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Russia, Spain, Switzerland, Turkey