Enterprise Europe Network

UK manufacturer of talking ethnic dolls/bears seeking agents, distributors and retailers worldwide

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Partner keyword: 
Other retailing
Other consumer products
Other manufacturing (not elsewhere classified)
Manufacture of games and toys


The UK based company has had great publicity worldwide with the creation of these unique cultural, motivational, educational talking dolls/bears. These dolls support inclusion in our culturally diverse world and educate children about other cultures while motivating and empowering others to be more confident about themselves. The company sees a great opportunity in the global marketplace and would like to make partnerships under a commercial agency, distribution services or license agreement.



This UK company is in its second year; they design, manufacture and sell a collection of dolls. The company aims to empower children across the world because they believe all children are beautiful and every child should be represented in the doll and toy industry so that they can feel valued and loved. The company was created because there is a massive gap in the market for ethnic dolls and merchandise. These dolls/bears are ideal for infants to primary school age and suitable for gifts of all occasions or nurseries and pre-schools.
The first cultural doll of the collection has a special place in history as she is the first talking Patois doll from a very popular country. She was featured globally when she was released, with media attention from international, national television, radio and news outlets.
The company aims to make a wide collection of this cultural doll to represent various ethnic cultures in the world as the voice is easily adaptable.
In paying homage to this doll the company now creates a mascot that looks and dresses like her. This mascot is the official one for a national football team and represented them in the last FIFA Women World Cup in France.
The company has created a princess doll that is mixed/biracial and is inspired by a member of the royal family. This princess doll is also motivational. There is a talking and non-talking version. She aims to inspire children to be anything they want to be...even a princess just like her. She believes, with hard work and determination, children can achieve their highest potential.
The talking Jamaican ethnic bear is educational and funny. It teaches the little ones to count and a couple of key facts about its country. It chuckles when you tickle two of its paws. This bear's speech can easily be adapted to suit various ethnic groups worldwide.
The final doll in the collection is a beautiful black ethnic one whose attire can be adapted to suit various ethnic groups.
The company is looking to expand and needs commercial agents to represent its products in new markets, they are also keen to work directly with wholesalers and retailers under a distribution services agreement. The dolls/bears adhere to the safety standards of the EU, USA/Canada. The company is looking for partners that have the relevant experience, knowledge, contacts or outlets in overseas markets and are particularly interested in the USA, Canada, Europe, and Africa.
A license agreement is also available to the right partner that can show the relevant experience in the toy industry and brand to complement the product range.

Advantages & innovations

Cooperation plus value: 
Their product range is very unique in the toy industry as one of their dolls is already the first of its kind in the world. The cultural doll is quite iconic to the point where people recognise her by name and always wants to take pictures with her. The products are easily adaptable to suit various ethnic cultures across the world. The products have a good social media presence and a website. The products are of excellent quality and are very competitive. They currently are sold globally online and adhere to the safety standards of the EU, USA/Canada.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The company is looking to partner with commercial agents with sufficient experience in the toy industry and overseas markets especially in places like the USA, Canada, Europe, and Africa. The company has identified these regions as ready for expansion. The company would also like to work directly with toy distributors that have established sales channels. The company is also willing to license their products to the right partner with the relevant experience in the toy industry.

Type and size

Cooperation task: 
SME 11-50,SME <10,>500 MNE,251-500,SME 51-250,>500