Enterprise Europe Network

UK pet food wholesaler and retailer offers contracts for the supply of wild bird food and wild bird feeders

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External Id: 
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Expiration date


Partner keyword: 
Other Consumer Related (not elsewhere classified)
Wholesale of other food, including fish, crustaceans and molluscs


UK pet food wholesaler and retailer offers contracts to new suppliers (idealy manufacturers or growers) of a variety of wild bird feed such as peanuts and sunflower hearts/ kernals etc. The company also seeks a supplier of a range of wild bird feeders.



This UK company is a pet food & wild bird food retailer and wholesaler. The company has been trading since 2004 and
sells both from physical locations, via a number of market stalls in regional towns, and on line. They have built up an extensive customer base and seek to expand their product lines and order quantities as their market share increases.
The main products and volumes (40 foot container loads) required are peanuts (for wild birds), 3 x containers per year,
sunflower hearts / kernals (for wild birds), 2 x containers per year, bakery grade kernals, mixed wild bird seed, 2 x containers per year
The customer also requires a range of wild bird feeders, 1 x container per year.
Currently the wild bird food is mostly imported into the country via agents and the company would be keen to speak directly to manufacturers or growers. This could potentially help in achieving some cost savings. The company could also help suppliers solve any overstock by providing an outlet for end of line or short dated product etc.
It is expected stock will be stored in a warehouse which is clean, dry, protected from light and moisture, has a constant temperature, with pest control systems in place. The seed should be stored in a way that secures if from destruction, on pallets etc.
The company anticipates a long relationship with suppliers who can provide the products required.

Advantages & innovations

Cooperation plus value: 
The wild bird feed market is a growing market. The total UK wild bird food market is estimated to be worth GBP 235 million. Pet Food Manufacturers Association (PFMA) in Bird Food Market Data Report 2019. It found an increase in sales of 8% on the previous year. This forward thinking UK company seek to expand as the market increases. This is evidenced by a projected turnover increase of at least 20% this year (2021). They offer a number of benefits to any potential partner.

Technical Specification or Expertise Sought

Cooperation sought: 
Products must meet any health standards for wild bird seeds as appropriate.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The successful partner will be an established business selling into the bird food market. Ideally the company would be keen to speak directly to manufacturers or growers who are able to deliver a regular all year round supply of products. The partner should have the ability to store products in a warehouse which has a constant temperature and pest control system. Details of any contract will be discussed and agreed when the potential partner has been identified. References from other customers should be made available There will be a sampling phase before orders are placed. The company is interested in establishing supplier contracts on a long-term basis.

Type and size

Cooperation task: 
SME 11-50,SME <10,251-500,SME 51-250,>500


Wild bird feeder 2


Bird seed feeder 1


Wild bird feeder 3


Wild bird feeder 4