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An Italian Startup has designed, produces and sells personalized underwear for women with scars. The underwear is a special lingerie supporting the woman in the delicate path towards the physical and psychological recovery. The innovative lingerie is realized by Italian fashion designers, applying doctors/surgeons' requirements, and a leading textile research and development companies.
Manufacturing, reasearch, joint venture and commercial Agreement with technical assistance are foreseen.
The Italian startup is focused in helping women to accept a scar in a society strongly oriented towards the exaltation of the image. The startup has launched an innovative industrial and social innovative project with a potential international market that, only in Italy, looks at 2 million of women.
The lingerie can be personalised in terms of modules to be adjusted on the base of the scare's locations.
The personalized lingerie is an inclusive product caring for the disease, with soft and confortable reinforcements that are helpful for the psycho-physical comfort and at an affordable prices.
At the moment all the company revenues are reinvested in initiatives for women: it's one of the main aims of this social innovation product.
The products are based on smart textile bio/nano-technology (comfortable and compressive fabric). The Italian design (made in Italy; personalization, creativity) permits to have nice post-surgery lingerie more similar to commercial products.
The startup has ready two products, designed to ensure psycho-physical support, following the women in their post-surgery recovery path. The aestethic line, suited for everyday life, that provides an underwear that accompanies the woman to recovery her own female image. The curative line (very useful during the first ten-twelve months post-surgery), suited for supporting the medical therapy when the medications are administered or the medical devices are used. The product can be also enriched by using micro devices/sensors (an active-line products has been lauched) for the therapy administration. The Italian startup is open to manufacturing collaboration in order to produce large numbers of lingerie. Also research collaborations are welcome to improve their products. Join venture can be considered if the partner is interested in collaborate in the manufacturing and distribution of the products. Commercial agreement with technical assistance are foreseen to explore all the market potentials.
The innovative lingerie has been design for the women that have been interested by surgical interventions and need to recover their network of friends and relatives. The main focus is on the psycho-physical well-being of the women in the period of recovery of vitality and normality. The innovative lingerie products merge the curative needs with the pleasure to wear a Made in Italy, fashionable and inclusive underwear. The garments are based on a design that is modular with more pieces that can be assembled on the basis of the woman's needs at an affordable and inclusive price. The design is personalized, but comfortable, differently from the market. This is guaranteed by: seamless garments and flat seams; pockets for prostheses and micro-devices; perfect balance between the right coverage and the sexy design; front claps, braces, laces or veils combinable on the body. The product is a modular and functional female underwear, assembling one or more garments from a group of bra, panties and corset. They are combined with accessories from a group of braces and covering portions of tissue. Such garments and accessories can be reversibly coupled to each other. The hooking elements are not visible and they are not in contact with the skin. The coupling elements are hooks fixed alternately on the garments or on the accessories and engage the slots made alternately in the accessories and in the garments. Coupling these elements between bra and/or a covering element and/or slip, a shirt or a body is done. With the covering elements, the bra is reshaped to cover and protect the scars. The bra comprises a reversible closure element placed on its front portion or side portion: the woman can fasten and unfasten the bra by comfortably acting and without carrying out the twisting movement of the arms to bring the hands behind the back. The corset comprises one or more pockets to accommodate devices provided for medical treatment or monitoring protocol (eg cardiac Holter).
The Italian startup is open for manufacturing agreements where they can indicate and control the design of the lingerie to be manufactured. Also research cooperation agreements are foreseen for new design and applications also in a project funded collaborative frame. Commercial agreement with technical assistance are envisaged to sell and distribute the products abroad. Joint venture agreement are envisaged in order to spread the products and to explore new marketing opportunities in the contries selected.