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A company from Slovenia, specialized in shoe accessories and clothes, designed a type of shoelaces where tying the knot is no longer required. Available in different colors and shapes, they are suitable for everyone. Shoelaces can be shipped to more than 200 countries through the company’s online store, but they are looking for partners to expand their presence worldwide through a Distribution Services Agreement.
A Slovenian company, creator, designer, manufacturer, and seller of elastic shoelaces, has developed an innovative way to tie a shoe(lace). Their areas of expertise cover shoe accessories and clothes.
The basic idea dates back to 2014 and the company was established a year later. Experiments with basic shoelaces resulted in shoelaces with universal length (4ft/1.2 m) with replaceable stainless metal parts (spikes / rounds / rings / screws / metal discs). The shoelace is clipped onto previously attached metal parts on the upper part of a shoe. The whole procedure is done easier and faster compared to classic shoelace tying in a knot. Here only one hand may be used and the shoe is tied almost instantly. Generally, the shoelaces are divided in two groups: (1) for everyday situations and (2) for premium customers.
Further development will be focused in a fashion aspect of shoelaces with new variations of shapes and colors, while looking for alternatives for a knot in the lower part of a shoe (not necessarily visible) that is tied only once when shoelaces are used for the first time.
At the moment the shoelaces can be purchased from the company’s online store and retailers in other countries. Around 90% of shoelaces are exported to foreign markets; and more than half of those to the US market. The company performs diversified marketing activities and promotions on fashion and other events. Although the shoelaces can be shipped around the world, the company is interested in expanding its network with new distributors and retailers for their markets.
Distribution Services Agreement is considered as a form of partnership. This type of shoelaces has been patented in Europe, North America, China and Australia. Therefore, company will remain in a role of designer and manufacturer, while partners with knowledge and experience in shoe accessories sales will be responsible for promotion and selling activities in their (domestic) markets and countries. Due to the unique design and increased interest in these shoelaces, partners can expect new customers and an expanded range of available products with new variations in the future according to emerging needs on the market. Such division of activities will provide greater benefits for all partners included in the distribution services agreement, while delivering products of a high quality level to customers.
This type of shoelaces is easy to use (one hand approach) and allows for quick application. The shoelaces fit smoothly on any type of shoes with holes. The elastic materials in the shoelaces provide flexible, but solid and comfortable feeling. The shoelaces of universal length (can be cut to custom length) are clipped on replaceable metal and stainless parts that need to be attached to the shoe. The laces are packaged ready for immediate use. Wide range of shapes and colors are available and the laces are suitable for everyone and for all activities. The company follows carefully the market and customer needs which influence current and future variations of shoelaces (shapes, color).
Essence of the new type of shoelaces is the different way in which shoelaces are tied. Instead of tying knots on the upper part of a shoe, the shoelace is simply fixed onto a metal part. This metal part can be easily attached to any type of shoe.
Shoelaces are currently available in more than 40 colors, while metals are made from brass and coated with nickel or 24 carat gold, which ensures protection from corrosion. While shoelaces and accessories come in standard shapes, colors and size, they offer a wide range of variations to meet needs and requirements on a market. Additionally, there are no special restrictions about weather and environment conditions, where shoelaces can be used.
Product is already available on the market, but the company constantly follows current trends, needs and requirements of customers. There are possibilities to enhance the current design of shoelaces, not only in shape and color, but also for specific and rare conditions such as more prestigious spikes made from brass and coated for example with 24 carat gold.
Company is looking for distributors and retailers to perform promotional and sales activities of shoelaces in their (domestic) markets and countries. Distribution Services Agreement will be used as form of cooperation,. Partners should have knowledge and experience with sales of shoe accessories, and should have established facilities with appropriate infrastructure (e.g. online store is preferred, but not required, to form a cooperation). In some cases exclusive agreement for specific country can be negotiated.