Embracing Global Markets Webinar Series
The webinar series ‘Embracing global markets’ supports European small and medium sized enterprises and start-ups to innovate and expand in Asia, Africa and the Americas. The webinars are hosted by experts of various European Commission services and the 'Enterprise Europe Network', the world's largest business service provider.
Who should attend?
The webinar aims at European small and medium-sized enterprises (SMEs), start-ups (ready to scale internationally), beneficiaries or holders of seals of excellence of the European Innovation Council, European clusters and cluster managers, business advisers of the Enterprise Europe Network and other European business support organisations, including all stakeholders of the ‘Friends of EEN’ initiative.
This webinar is brought to you by the European American Chamber of Commerce New York.
Objectives
This workshop will provide insights on collaborating with U.S. market specialists & industry consultants to expand your business into the United States, including:
- Choosing the consultant profile according to your strategy (exploration, integration and implementation)
> The differences between short-term and long-term approaches in choosing your consultant
> The differences between a consultant entrepreneur and a commercial consultant
> Swiss army knife or specialised consultants according to your needs Engaging U.S. partners: time is money, don’t be rude
> Are you ready to expand? Preparation & self-analysis
> How and what to prepare for a conversation with an adviser> Directness in communication is saving time on both sides
> Responding within 48-72 hrs time is expected in the U.S. to keep all parties engaged (if answers are not immediately on hand, communicate how long it will take to share answers)> Cultural differences and expected levels of engagement
- What to consider when entering into joint ventures or other forms of partnerships
- Common engagement structures and costs for business consultants
- How to pick the right consultant / how to interview a business partner
- Setting expectations on both sides
Stream the webinar live or join the session via Webex to interact with our experts!
Our webinars are recorded and disseminated via our social media channels. If you don’t want to be visible, deactivate your camera and microphone. For more information read our detailed data protection notice.
Speakers
Yvonne focuses on promoting an active transatlantic discourse and to engage the business communities on both sides in a meaningful dialog, to create profitable partnerships and to provide a professional platform to exchange ideas.
As the President and Founder of Across Foods, Michael has been offering a wide range of management consulting services to the food industry since 2006. Furthermore, he has facilitated sales for his clients worldwide and is committed to building long-term relationships that yield profitable results.
Olivier is an entrepreneur at the forefront of cyberdefense, deeptech, and quantum technologies, he also serves as the North American Ambassador for the Francophone and Francophile Employers’ Association (GPF), representing 60 national employer organisations worldwide.
