UNLOCKPOTENTIALB2B@BEYOND2024

On the occasion of the 4th BEYOND Exhibition (BEYOND 2024), the Federation of Industries of Greece (SBE), in collaboration with TIF HELEXPO S.A., are co-organizing a matchmaking event UNLOCKPOTENTIALB2B@BEYOND2024 on 25-26 April 2024 in the TIF-HELEXPO Exhibition grounds in Thessaloniki, Greece.

Now in its fourth year, the BEYOND exhibition is rapidly establishing itself as an international innovation and cutting-edge technology hub. In addition, the exhibition is becoming an incubator for nurturing and developing intelligent solutions to society’s everyday problems, as well as enhancing business productivity, and improving resource conservation, which is perhaps the greatest challenge of our times. BEYOND is the major international arena for industry in South-Eastern Europe, the Mediterranean and the Middle East and North Africa (MENA) region. The exhibition is designed to address today’s needs and become the melting pot of the world’s brightest minds, talents, and products from more than 30 countries.

The B2B event includes a Hosted Buyers programme which funds the accommodation and travel expenses of foreign companies. In order to qualify for the programme, companies have to register on the B2Match platform, complete all the necessary fields of their co-operation profile, (including at least one Marketplace item), and to arrange at least 5 meetings with Greek companies.

UNLOCKPOTENTIALB2B@BEYOND2024 focuses on digital technologies for now and beyond. Thus, it is targeted at the following sectors:-
- Smart cities
- Agri-tech / Climate change
- Artificial Intelligence (AI)
- Big data
- Cybersecurity
- Internet of Things (IoT)
- Blockchain
- Virtual and Augmented Reality (VR & AR)
- Metaverse / Web 3.0 / 6G
- E-Health
- FinTech
- EdTech.

This B2B aims to bring Greek innovators and start-ups into contact with potential commercial and technology partners from abroad. It is specifically aimed at commercial businesses, technology / digital companies, and start-ups, as well as research centres and universities.

Meetings will take place in a dedicated area and will be arranged in advance by means of the b2match website: https://b2bbeyond2024.b2match.io/