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News article27 October 2023

Episode 5 of the Business Wave is now live!

When you talk about your brand, it's tempting to shine the spotlight on your business. However, effective communication starts with putting your audience first. Tune in to our latest episode of the Business Wave to find out how to connect with and engage your public.

Business Wave ep 5

If you're an entrepreneur, the stories you tell about your brand shape how your business is perceived. But the big question is: How can you authentically connect with and captivate your audience?

In our latest episode, Iris Marlovits, Head of Communications at EEN Austria and Adviser at the Austrian Federal Economic Chamber, delves into the foundation of effective communication – understanding the needs of others.

Here's what you’ll take away from this episode:

  • why effective communication starts with a stellar product or service
  • the key challenges that small businesses face when reaching out to partners, clients, and investors
  • tapping into the power of visual content to grab your audience’s attention
  • working with brand ambassadors
  • how to involve your employees in your communication efforts
  • Iris' top advice for business owners looking to elevate their communication strategies

Don’t miss the full show on our YouTube channel.

Happy listening!