Summary
- Profile Type
- Technology offer
- POD Reference
- TOGR20231028001
- Term of Validity
- 31 October 2023 - 30 October 2025
- Company's Country
- Greece
- Type of partnership
- Commercial agreement with technical assistance
- Targeted Countries
- All countries
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General information
- Short Summary
- A Greek startup specializing in goat and sheep dairy products has developed a unique B2B marketplace that streamlines and automates the supply chain for the livestock industry. This online platform, offered as a Software-as-a-Service (SaaS), serves farmers, traders, and professionals in the dairy and meat sectors. The company is actively seeking collaborative partners for expanding the platform into additional European countries through a commercial agreement that includes technical support.
- Full Description
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The dairy sheep and goat ecosystem in Greece is a dynamic and robust system that generates over 1.5 billion euros annually. In total, more than 2.5 billion euros circulate among its various components. Daily, dairy sheep and goat farmers are actively seeking optimal deals to sell their products, including milk, meat, and livestock. Simultaneously, they are also striving to maximize their efficiency when it comes to other aspects of livestock management, such as animal feed and veterinary supplies.
On the other hand, the dairy and meat industry is in a perpetual struggle to secure their supplies of milk and meat. They aim to streamline their collection processes and negotiate favorable agreements with farmers, balancing both price and quality considerations. Additionally, farmers engaged in producing agricultural products for animal feed are keen to expand their market reach, ensuring that they can sell their entire production at the best possible prices and receive timely payments.
All the entities within this ecosystem are striving to enhance their operations by efficiently managing their resources and time. In essence, they seek to promptly identify supply and demand, secure the most favorable deals, and then optimize their collection or distribution processes.
Each year, a significant amount of resources and millions of euros go to waste across the ecosystem due to the absence of accurate and comprehensive information and the associated time delays. This lack of information exacerbates the geographical fragmentation of the market and contributes to inequitable terms of trade between farmers and the industry.
An effective web-based B2B marketplace that links all the stakeholders within this ecosystem has the potential to streamline the flow of information rapidly, efficiently, and at a lower cost. It would facilitate seamless interactions and transactions among the entities in the system.
Dairy sheep and goat farmers will have the capability to publish their livestock availability for reproduction, meat, milk, or wool, providing comprehensive information on quantity, pricing, and quality. Conversely, meat and milk industries, as well as other farmers seeking livestock for reproduction, will be able to organize and save search criteria, allowing them to monitor current availability and receive notifications when listings align with their requirements.
For instance, a meat industry constantly in search of available lambs for meat within a 200 km radius of their location can save this search criteria. When a farmer within the specified distance publishes availability for lambs, the industry will receive an immediate notification to submit an offer. Subsequently, based on the current availability, they can optimize their collection process.
Similarly, a dairy sheep farmer with a year-round need for corn can set specific criteria for a search to check current availability. They can choose to be alerted as soon as a listing matches their criteria. Consequently, every time a corn farmer declares availability, the dairy sheep farmer will be promptly informed to submit an offer.
This comprehensive system allows all participants in the ecosystem to declare their availability and conduct multiple searches tailored to their unique criteria. This streamlined process ensures that information reaches the right recipients promptly, fostering a more democratic marketplace, reducing fragmentation, and enabling the redistribution of previously lost resources and finances among all entities within the system.
The Greek startup, which provides its online platform as a Software-as-a-Service (SaaS) solution, caters to farmers, traders, and experts in the dairy and meat industries. It is seeking potential partners to join forces and extend their B2B marketplace into more European countries. This expansion would be facilitated through a commercial agreement that encompasses technical assistance and support. - Advantages and Innovations
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The dairy sheep and goat sector in many countries is an emerging industry, often lacking efficient trading information and transactional processes. This B2B marketplace introduces a bottom-up approach, offering a novel solution for farmers, meat wholesalers, animal traders, milk industry professionals, and animal feed producers and distributors. It provides a user-friendly and intuitive platform that fosters efficient interaction and trade among all stakeholders in the livestock and farming ecosystem.
As the first of its kind, this marketplace will incorporate innovative features designed to enhance the flow of information and optimize supply chain operations. It will also gather valuable customer data to support personalized marketing strategies and omni-channel approaches. New business models will be unlocked, allowing users to rapidly expand their product offerings.
The platform will introduce interactive methods for trading meat, milk, live animals, and animal feed, promoting new formats and habits in the industry. This online marketplace is at the forefront of shaping the future of animal production in Greece and other countries, and it will be accessible both as a web-based platform and through a dedicated application.
For farmers, this platform offers improved negotiation opportunities for their milk and livestock products, be it for slaughter or reproduction. It enables them to identify trends and organize their reproduction management plans to maximize their income. The profitability of farmers and the long-term sustainability of the dairy sheep and goat farming sector play a pivotal role in the revitalization of rural areas. Additionally, optimizing the collection of milk and meat has a positive impact on profitability and reduces the carbon footprint of food production. Efficient collection of milk and live animals also contributes to a reduction in livestock product imports. - Stage of Development
- Under development
- Sustainable Development Goals
- Goal 8: Decent Work and Economic Growth
- Goal 2: Zero Hunger
- Goal 17: Partnerships to achieve the Goal
- Goal 1: No Poverty
- IPR status
- No IPR applied
Partner Sought
- Expected Role of a Partner
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The expected role of the partners in this collaboration is crucial for the successful expansion and adaptation of our platform in multiple European countries. Their responsibilities include:
- Market Knowledge and Research: The partner should bring a deep understanding of the specific conditions, regulations, and market dynamics of the target European countries. This involves conducting market research to identify the unique needs and demands of each region.
- Customization and Localization: Collaboratively, the partner will work with us to customize the platform to align with the regulatory and cultural nuances of each European country. This may involve translation, localization, and compliance with local laws and standards.
- Technical Expertise: The partner should possess technical expertise to implement necessary changes and adaptations to the platform. This might include adjustments to data handling, user interfaces, and integration with local systems or databases.
- Business Development: The partner will play a crucial role in expanding the user base by identifying potential clients and stakeholders within the target countries. They may also help establish partnerships with local industry players.
- Regulatory Compliance: Ensuring that the platform adheres to all relevant regulations and standards in each European country is a significant responsibility. This includes data protection, licensing, and industry-specific compliance.
- Marketing and Promotion: Collaboratively developing and executing marketing and promotional strategies to introduce the platform to the local market, which may involve outreach to potential users, stakeholders, and industry associations.
- User Support and Training: Providing customer support, user training, and assistance in the local language to ensure that users in each country can effectively utilize the platform.
- Feedback Collection: Actively gathering feedback from local users and stakeholders to continuously improve the platform and adapt it to evolving market needs.
- Project Management: Overseeing and managing the project to ensure that all customization and implementation efforts run smoothly and are completed within specified timelines.
- Financial Commitment: Depending on the specifics of the partnership, the partner may contribute financially to the development and expansion efforts.
By fulfilling these roles, the partner will contribute to the successful adaptation and implementation of the platform in various European countries, effectively addressing the unique conditions and demands of each market. - Type and Size of Partner
- R&D Institution
- SME 11-49
- SME 50 - 249
- Type of partnership
- Commercial agreement with technical assistance
Dissemination
- Technology keywords
- 01003007 - Computer Technology/Graphics, Meta Computing
- 01003006 - Computer Software
- Market keywords
- 09003004 - Distributors, imports and wholesalers
- 09005 - Agriculture, Forestry, Fishing, Animal Husbandry & Related Products
- 02007008 - Business and office software
- 09004001 - Business products and supplies
- Sector Groups Involved
- Agri-Food
- Targeted countries
- All countries