Summary
- Profile Type
- Business Offer
- POD Reference
- BODE20250617013
- Term of Validity
- 26 June 2025 - 26 June 2026
- Company's Country
- Germany
- Type of partnership
- Commercial agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- The German company is active in cause-related marketing. It offers full-service campaigns including voter engagement for awards, donations or grants. These formats help mainly regional brands and institutions launch donation-based public campaigns that boost engagement, visibility and social impact. The company is looking for market entry partners with local market knowledge to adopt cultural and specific needs on a commercial agreement basis.
- Full Description
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The 17-year-old company is an established German provider of cause marketing solutions. Cause marketing is a collaboration between a for-profit business and a nonprofit organization to promote a social or environmental cause while also advancing the company’s brand or sales. It aligns a company’s products or services with a charitable initiative to create mutual value. This approach appeals to socially conscious consumers and can strengthen brand loyalty while supporting meaningful impact.
The German company's digital platform empowers regional brands and institutions to run interactive donation campaigns that connect them with local communities. These campaigns are designed to be participatory, combining public voting, transparent donation allocation, and community storytelling to build trust and engagement.
Since 2008, the company has implemented more than 300 campaigns across Germany, leveraging 17 million Euros in donations. Clients primarily include cooperative banks, regional energy suppliers, and media outlets that seek to position themselves as visible and trusted local partners.
The German company is looking for market entry partner to enter into a commercial agreement. The partner is envisioned to bring local market knowledge to the cooperation to help adopt local cultural aspects and adopt the companies technology and approach to the specific local needs. Partner could be for example marketing agencies or providers of similar solutions that are interested in a joint undertaking. - Advantages and Innovations
- The German company is an experienced marketing partner with a proven multi-year track record in managing campaigns for B2C brands. They develop and implement new cause marketing formats that have a direct impact on C-level decision-makers — the top executives in a company such as CEOs, CFOs, and COOs — from shaping strategic direction to driving concrete market entry results.
- Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 11: Sustainable Cities and Communities
- Goal 10: Reduced Inequality
- IPR status
- Secret know-how
Partner Sought
- Expected Role of a Partner
- The German company is seeking a partner to support its entry into a new market through a commercial collaboration. The ideal partner would contribute valuable insights into the local market, helping to tailor the company’s technology and business model to regional requirements and cultural specifics. Potential partners could include marketing agencies or providers of comparable solutions interested in cooperation.
- Type and Size of Partner
- SME <=10
- SME 11-49
- SME 50 - 249
- Big company
- Type of partnership
- Commercial agreement
Dissemination
- Technology keywords
- 11009 - Creative products
- 11006 - Citizens participation
- 11008 - Creative services
- Market keywords
- 09003006 - Media related services
- 09003002 - Advertising and public relations
- 09003005 - Consulting services
- 01006004 - Communications services
- 01001004 - Other commercial communications
- Sector Groups Involved
- Digital
- Proximity & Social Economy
- Targeted countries
- All countries