Summary
- Profile Type
- Business Offer
- POD Reference
- BOSG20250709012
- Term of Validity
- 9 July 2025 - 9 July 2026
- Company's Country
- Singapore
- Type of partnership
- Commercial agreement
- Targeted Countries
- All countries
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General information
- Short Summary
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The brand is a heritage-rich food & beverage brand from Singapore, renowned for its iconic seafood specialties like Award Winning Chilli Crab and Signature Black Pepper Crab.
Established in 1987, it has delighted their diners with authentic Nanyang and Asian flavours and now brings that same culinary excellence to retail through a premium line of ready-to-cook and ready-to-eat products. The brand is seeking distribution and retail partnerships in Europe to bring the true taste of Singapore to h - Full Description
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Company Description & Expertise
Founded in 1987, this renowned Singaporean food & beverage group has established itself as a leader in delivering authentic and iconic Singaporean cuisine. Best known for its expertise in crafting high-quality seafood dishes such as Award Winning Chilli Crab and Signature Black Pepper Crab, the brand has built a strong reputation for excellence in both restaurant operations and product innovation. With decades of culinary expertise, it has successfully expanded its offerings beyond the dining experience to include a range of premium retail products that bring the rich flavors of Singapore to a global audience.
Offered Products & Services
The company offers a carefully curated selection of ready-to-cook and ready-to-eat products inspired by Singapore’s most beloved dishes. These products are developed using time-honored recipes and high-quality ingredients to ensure authenticity and restaurant-grade taste. Designed for both convenience and culinary enjoyment, the product line includes signature sauces, seasoning mixes that allow consumers to recreate the flavors of Singapore at home.
Main Features & Use Cases
Authentic Flavors: Developed from original recipes perfected over decades, staying true to Singaporean culinary heritage.
Convenience & Ease of Use: Products are designed for effortless preparation, catering to both home cooks and foodservice professionals.
Premium Quality Ingredients: Strict quality control and sourcing of ingredients ensure consistency and superior taste.
Global Appeal: Suitable for consumers who appreciate Asian cuisine, as well as retailers and foodservice providers looking to expand their offerings with authentic Southeast Asian flavors.
Innovative Aspects
Restaurant-Quality at Home: Bringing the same flavors enjoyed in award-winning restaurants to retail shelves through meticulous recipe development and advanced food processing techniques.
Culinary Expertise & R&D: Dedicated research and development efforts to continuously enhance product offerings while maintaining authenticity.
Versatile Applications: Products are designed for multiple uses, from home cooking to professional kitchen applications in restaurants, hotels, and catering services. - Advantages and Innovations
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Innovative Aspects
Restaurant-Quality at Home: Bringing the same flavors enjoyed in award-winning restaurants to retail shelves through meticulous recipe development and advanced food processing techniques.
Culinary Expertise & R&D: Dedicated research and development efforts to continuously enhance product offerings while maintaining authenticity.
Versatile Applications: Products are designed for multiple uses, from home cooking to professional kitchen applications in restaurants, hotels, and catering services. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 17: Partnerships to achieve the Goal
- Goal 3: Good Health and Well-being
- Goal 8: Decent Work and Economic Growth
- Goal 12: Responsible Consumption and Production
- Goal 9: Industry, Innovation and Infrastructure
- Goal 2: Zero Hunger
Partner Sought
- Expected Role of a Partner
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To support the expansion of its popular Singaporean food products into Europe, the company is seeking strategic partnerships with the following types of organizations:
Retail Chains & Supermarkets:
Partners with strong in-store presence across gourmet, Asian, and mainstream food categories to stock and promote the brand’s ready-to-eat and ready-to-cook offerings.
Distributors & Importers (FMCG/Food Sector):
Organizations with established logistics and distribution networks to facilitate the import, warehousing, and regional distribution of products across key European markets.
E-commerce Platforms & Specialty Retailers:
Online retailers and niche stores focused on global cuisines or premium food products to help tap into the growing demand for authentic, international flavors.
All partners are expected to actively promote the brand’s identity, uphold its quality standards, and work closely to grow market presence through joint marketing, in-store activations, and data-driven sales strategies. - Type and Size of Partner
- Big company
- Type of partnership
- Commercial agreement
Dissemination
- Market keywords
- 07005002 - Other restaurants
- Targeted countries
- All countries