Summary
- Profile Type
- Business Offer
- POD Reference
- BOGR20250710014
- Term of Validity
- 10 July 2025 - 10 July 2026
- Company's Country
- Greece
- Type of partnership
- Commercial agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- A Greek startup specializing in Virtual Reality (VR)-based market research is seeking international partners under commercial agreements. The company offers an innovative platform that enables brands to test and validate product concepts, packaging designs, and merchandising strategies in immersive VR environments, providing rapid and cost-effective consumer insights.
- Full Description
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Founded in Thessaloniki, Greece, in 2021, this company has developed a cutting-edge VR platform that revolutionizes the way consumer products are tested and brought to market. Traditional product testing methods, such as focus groups and surveys, often yield limited and biased insights, while creating physical prototypes can be both costly and time-consuming. Addressing these challenges, the company's platform allows brands to conduct realistic VR-based experiments, simulating shopping environments where target audiences can interact with virtual products.
By integrating neuromarketing techniques and big data analytics, the platform captures both conscious and unconscious consumer behaviors, offering high-quality data that would typically only be available post-launch. This approach significantly reduces the risks associated with new product introductions and provides brands with powerful insights for retailer negotiations.
The platform's applications include concept testing, packaging analysis, and merchandising studies, enabling brands to evaluate various aspects of their products in a virtual store setting. This not only optimizes shelf impact and sales performance but also accelerates time-to-market by up to 80%, fostering faster and more effective innovation.
The company seeks commercial agreements with market research firms, consumer goods manufacturers, health product companies, retailers, and distributors aiming to enhance their product development and innovation processes. The goal is to deepen consumer insights, accelerate time-to-market, and expand the platform’s reach across new markets. - Advantages and Innovations
- The platform enables immersive VR testing by realistically simulating shopping environments, allowing consumers to interact with products virtually without the need for physical prototypes. It incorporates neuromarketing techniques to capture both conscious and unconscious consumer responses, delivering deeper insights into purchasing behavior. This approach significantly reduces reliance on physical samples, making the product development cycle more cost-effective and faster. The solution supports data-driven decision-making by providing high-quality, actionable insights that enhance product design, strategy, and retailer negotiations. Additionally, the platform is highly customizable and flexible, making it adaptable to various industries and product categories.
- Sustainable Development Goals
- Goal 9: Industry, Innovation and Infrastructure
Partner Sought
- Expected Role of a Partner
- The company is looking to establish commercial agreements with partners including market research firms, consumer goods manufacturers, health product companies, retailers, and distributors interested in enhancing their product development and innovation processes. Ideal partners will have experience in product testing, consumer behavior analysis, retail strategy, or product distribution, and be open to integrating advanced VR technology into their operations. The goal is to collaborate with organizations that can utilize the platform to gain deeper consumer insights, accelerate time-to-market, improve product performance, and expand the reach of the solution within their markets.
- Type and Size of Partner
- University
- SME 11-49
- R&D Institution
- SME <=10
- Big company
- SME 50 - 249
- Type of partnership
- Commercial agreement
Dissemination
- Market keywords
- 02007016 - Artificial intelligence related software
- 02007001 - Systems software
- Targeted countries
- All countries