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Belgian retailer seeks European manufacturer for sustainable Montessori children's bed made from locally sourced wood.


Profile Type
Business request
POD Reference
Term of Validity
28 March 2024 - 28 March 2025
Company's Country
Type of partnership
Supplier agreementCommercial agreement
Targeted Countries
All countries
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General information

Short Summary
The retailer is a leading sustainable concept store for parents, babies and children that offers products and services to guide parents in their parenting.

They offer the best products on the market and provide advice to parents to make an informed choice that is feasible and feels natural. They set high product standards for materials, ingredients, compositions and only offer what meets their standards for health, sustainability and usability.
Full Description
The Belgian concept store and webshop offers exclusively the finest products meeting their strict product selection criteria. Their focus is on providing products that assist parents in their journey of parenthood, offering healthy and sustainable alternatives to conventional baby and children's products. Their product range caters from pregnancy to parents with children up to 6 years old, with plans to expand to include products for a conscious and healthy family lifestyle. They also provide informative content through workshops, brochures, and videos to educate and empower customers in making informed choices. Their product criteria often exceed current European guidelines.

Currently, they are seeking a collaboration with a European production company to manufacture a white label Montessori bed adhering to their material and safety requirements. This bed will be marketed under their brand and featured in their concept store and webshop. They are seeking a partner who will collaborate with them on the design, materials, and necessary safety standards for the children's bed. Together, they aim to achieve a good price-quality ratio to ensure accessibility to a broader audience.

Partnering with the company presents the chance to market a product to a sizable audience of over 100K email addresses, while also establishing a new benchmark for the ideal children's bed with its exceptional standards.
Advantages and Innovations
The company distinguishes itself from the market by upholding high standards for all its offered products, earning it a reputation as a trusted and esteemed name in the industry, particularly among Belgian clientele. Renowned as the go-to destination for parents seeking solutions to parenting challenges, inconveniences or issues, the company instills confidence in its customers. Backed by a team equipped with comprehensive product knowledge, continually updated with the introduction of new offerings, the company ensures that customers receive thorough and honest advice, fostering a relationship built on trust.

Introducing a new standard in the segment, the company aims to offer a bed that not only meets the highest requirements but also serves as a safe, healthy, and sustainable alternative within the market. Emphasizing the promotion of healthy indoor air in children's rooms, free from hormone disruptors and harmful volatile organic compounds (VOCs), the bed's design further encourages children's self-reliance and supports their journey toward independence.

In their quest for a manufacturing partner, the company seeks reliability alongside a commitment to fair labor practices, ensuring that the bed is ethically produced with fair wages for employees guaranteed.
Sustainable Development Goals
Goal 8: Decent Work and Economic GrowthGoal 17: Partnerships to achieve the GoalGoal 4: Quality EducationGoal 6: Clean Water and SanitationGoal 3: Good Health and Well-beingGoal 12: Responsible Consumption and ProductionGoal 13: Climate ActionGoal 5: Gender Equality
IPR description
* European production
* locally sourced wood
* at least FSC, PEFC or EU label wood
* as little or no plywood as possible and, if used, strict emissions testing for Formaldehyde and other VOCs
* CE marking
* EN71 marking
* company in accordance with European guidelines for employees
* highest standards for paints, glues and varnishes with regard to VOCs demonstrated by emission tests of the products used

Partner Sought

Expected Role of a Partner
They are seeking a partner who will collaborate on the design, materials, and necessary safety criteria for a children's bed, aiming for a balanced price-quality ratio to enhance accessibility to a broader audience. Their aim is to establish a transparent relationship with a reliable partner who shares their dedication to quality standards. Together, they plan to determine the optimal design, materials and production scale to introduce a commercially viable bed to the market.

Furthermore, they intend to explore packaging solutions that are favorable for shipping and offering the product through both their concept store and webshop. Moreover, they aspire to jointly develop a design solution that prolongs the bed's lifespan, potentially repurposing it as an armchair, sofa, or alternative furniture piece after its initial use.
Type and Size of Partner
SME 50 - 249SME 11-49SME <=10
Type of partnership
Supplier agreementCommercial agreement

Call details

Coordinator required


Market keywords
07004003 - Home furnishing and housewares07004005 - Furnishing and Furniture
Sector Groups Involved
ConstructionProximity & Social EconomyRetailCreative Industries
Targeted countries
All countries