Summary
- Profile Type
- Business Offer
- POD Reference
- BOCO20240510013
- Term of Validity
- 10 May 2024 - 10 May 2025
- Company's Country
- Colombia
- Type of partnership
- Commercial agreement
- Targeted Countries
- Spain
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General information
- Short Summary
- Colombian branding services company is looking for European companies looking to expand or consolidate in Latin America. They facilitate the expansion of European companies in Latin America through branding strategies tailored to their specific needs. Their objective is to mitigate risks and enhance the brand in the Latin American market, offering solutions that increase the probability of success. They are prepared to establish solid and mutually beneficial business relationships.
- Full Description
- The company has 20 years of experience and 10 years specializing in the strengthening, growth and management of brands for several Latin American countries. It offers its services in research and brand diagnostics, brand building and potentiation, brand strategy, brand management and branding and corporate identity. Within its experience they have worked offering the digital management of a German brand for LATAM. They are certified by the Marriot International chain as an agency for its brands Autograph and Tribute for Latin America.
- Advantages and Innovations
-
The company recognizes that each brand goes through different moments and circumstances, which implies the need to approach them in a unique and adapted way. For this reason, they contemplate many of the factors, both internal and external, that may influence their development in different ways. This is why they have modular methodologies designed to adapt to the particularities of each brand, both in its internal and external environment, in order to achieve the established objectives.
The work carried out in several Latin American brands through these modular methodologies has allowed the company to understand the market, consumers, competitors and other relevant factors, thus providing a more accurate context of each brand's situation. Moreover, the intervention is not limited to the external environment, but also takes place within the brands. Through an exhaustive research, analysis and diagnosis of the culture of each brand, its strengths and weaknesses are identified. This process allows them to intervene effectively to enhance the positive aspects of the teams and improve those aspects that are deficient, fostering a collaboration focused on the brand.
Modular co-creation methodologies, which incorporate disruption and gamification, facilitate the collection of information in a more accurate and realistic way. Once the data is collected, various perspectives on the market, trends, consumers, processes, culture, etc. are presented, with the objective of understanding the brand's situation in relation to these aspects and strengthening the strategic plan. However, the process does not end here. Once the brand identity is determined, the company accompanies or carries out the implementation in each brand, ensuring that the brand identity can be experienced, executed and evaluated both internally and externally. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 9: Industry, Innovation and Infrastructure
- Goal 8: Decent Work and Economic Growth
- Goal 17: Partnerships to achieve the Goal
- Goal 12: Responsible Consumption and Production
- IPR status
- No IPR applied
Partner Sought
- Expected Role of a Partner
-
A company that has in its strategic plan the expansion to Latin America or is interested in exploring new markets for its products or services in the region. A company that already has presence in the region, either directly or indirectly, but is not experiencing growth or wants to strengthen its brand on this side of the continent.
A company that has a marketing department or an international business team. It is essential that they are aware of the brand concept, recognize its value and understand the importance of investing in it. In addition, they should have a defined budget to invest resources on various fronts, from strategic to tactical. - Type and Size of Partner
- SME 50 - 249
- Big company
- Type of partnership
- Commercial agreement
Dissemination
- Technology keywords
- 011007 - Foresight tools
- Market keywords
- 09003002 - Advertising and public relations
- Sector Groups Involved
- Agri-Food
- Creative Industries
- Retail
- Textiles
- Construction
- Electronics
- Health
- Mobility - Transport - Automotive
- Tourism
- Targeted countries
- Spain
Images
Files
Labmark&Cases2023-4-English_c(3MB) - Germán Molano.pdf
Videos
https://drive.google.com/file/d/1yXhp2-lVhmHs5yfAz74RgHmZBT17bBH6/view?ts=66437…