Summary
- Profile Type
- Business Offer
- POD Reference
- BOCO20240506013
- Term of Validity
- 6 May 2024 - 6 May 2025
- Company's Country
- Colombia
- Type of partnership
- Outsourcing agreementCommercial agreementSupplier agreement
- Targeted Countries
- Spain
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General information
- Short Summary
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An expanding digital marketing agency seeks strategic partners in Spain, through the following figures.
1. Joint Ventures: Combining their marketing expertise with the partner's local accounting & tax knowledge.
2. Network Collaboration: Partnering with well-connected individuals for tailored ventures.
3. Agency Support: Enhancing existing agencies' offerings with their quality, cost-effective services. - Full Description
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As a digital marketing agency undergoing international expansion, the company seeks to establish strategic partnerships in Spain and potentially other countries. They are open to exploring three primary collaboration models:
1. Joint Ventures: They seek to form joint ventures with established businesses or individuals to create new entities that combine their expertise and resources. In these partnerships, their ideal partner would handle accounting and tax matters within their respective country, while they provide their digital marketing services from Colombia as an export. Joint efforts would be undertaken collaboratively to drive business growth.
2. Partnerships with well-connected individuals: They are also interested in forming partnerships with well-connected individuals who possess strong local networks and business acumen. These partnerships could involve joint ventures or service agreements, tailored to the specific strengths and expertise of each partner.
3. Providing Services to Existing Digital Agencies: They offer high-quality, cost-effective digital marketing services to existing agencies. This collaboration model allows them to leverage their expertise to enhance the offerings of established players, while partner's handle local aspects such as accounting and taxes.
They had a successful implementation of this model in Chile, achieving an EBITDA of over 40% with a low initial investment. Additionally, they count on:
- Bilingual teams for seamless cross-cultural collaboration.
- Structured processes for efficient and consistent service delivery
- Nearing ISO 9001 certification, solidifying commitment to quality and customer satisfaction - Advantages and Innovations
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The agency thrives through continuous innovation, data-driven insights, and relentless focus on quality. Here's what sets us apart:
1. Commitment to Innovation:
They integrate cutting-edge technologies like AI to optimize strategies and results. AI allows them to:
- Analyze vast datasets for precise audience targeting.
- Automate tasks for strategic focus.
- Optimize campaigns in real-time for maximum ROI.
2. Data-Driven Insights for Superior Results:
They transform data into actionable insights that drive results. This means:
- Laser-focused targeting for better campaign resonance.
- Campaign tracking to fuel continuous improvement.
- Trend forecasting to keep clients ahead of the curve.
3. True Partnership:
They believe in true collaboration. The company understands their client's unique challenges and work as a strategic partner invested in its long-term success.
They want companies to explore how their innovative, data-driven approach and partnership mindset can help them achieve their digital marketing goals and elevate their client's business. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 9: Industry, Innovation and InfrastructureGoal 17: Partnerships to achieve the GoalGoal 8: Decent Work and Economic Growth
Partner Sought
- Expected Role of a Partner
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The company seeks strategic partners aligned with their international expansion goals to drive growth through collaborative digital marketing. They envision ideal partners fulfilling one or more of the following roles:
1. Joint Venture Partners
Profile: Established businesses/individuals in target markets with local networks, accounting/tax expertise, and a successful track record.
Role: Form new entities combining digital marketing expertise with the partner's local knowledge. Co-develop tailored market entry strategies. Share resources and investments to achieve common growth objectives. Jointly manage the new venture.
Contact Role: Proactively engage with them to propose joint venture opportunities, demonstrating their value proposition.
2. Well-Connected Individuals
Profile: Influential individuals within the target markets. Possess strong networks, deep local market insights, and cultural awareness.
Role: Leverage networks for introductions and strategic alliances. Consult on localized marketing strategies, adapting campaigns to local preferences. Collaborate on service agreements or joint ventures if a more structured partnership is desired.
Contact Role: May be identified by them for targeted collaboration or reach out directly, demonstrating their connections.
3. Existing Digital Agencies
Profile: Established agencies in target markets seeking to enhance their digital services.
Role: Leverage their high-quality, cost-effective solutions to augment existing service offerings.
They provide back-end digital marketing execution, while partners manage clients and front-end interactions. Potential for white-labeling our services for seamless integration into their branding.
Contact Role: Express interest in expanding their digital offerings and exploring partnership models.
Across all models, they seek partners who:
- Share their Vision: Embrace a growth mindset and a commitment to excellence in digital marketing.
- Local Market Expertise: Deep understanding of customers, culture, business practices, and regulations.
- Collaborative Mindset: Open to sharing knowledge, co-creating strategies, and working as a team.
- Results-Oriented: Proven track record of driving results and delivering value to clients.
- Reputation and Integrity: Uphold ethical standards and possess a positive reputation. - Type and Size of Partner
- SME 11-49SME 50 - 249SME <=10
- Type of partnership
- Outsourcing agreementCommercial agreementSupplier agreement
Call details
- Coordinator required
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Yes
Dissemination
- Technology keywords
- 01005003 - E-Publishing, Digital Content11003 - Information and media, society11008 - Creative services
- Market keywords
- 09003002 - Advertising and public relations09003005 - Consulting services
- Sector Groups Involved
- Creative IndustriesDigital
- Targeted countries
- Spain
Images
Files
Hi!, We are eddi 🚀 - Rafael Rocha-comprimido.pdf
English