Summary
- Profile Type
- Technology offer
- POD Reference
- TODK20240402010
- Term of Validity
- 2 April 2024 - 2 April 2025
- Company's Country
- Denmark
- Type of partnership
- Investment agreementCommercial agreement with technical assistance
- Targeted Countries
- All countries
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General information
- Short Summary
- A Danish company creates full-service marketplaces - platforms that automate and simplify the sales and value-chain-management process of a company. To expand their market, they are looking to work on a commercial basis with key partners in B2B fields like retail groceries, manufacturing, distribution, professional services, technology and electronics, construction and building materials, healthcare and pharmaceuticals, and the food and beverage sector.
- Full Description
-
The Danish company was established originally in 2014 as an enterprise marketplace for retail, by founders with 30 years’ experience in retail and 10 years of entrepreneurship. Their marketplace was immediately successful and was bought by one of the largest supermarket chains in Northern Europe, which wanted their own personalised platform. This marketplace has since gone on to have a turnover of more than 40 mio. Euro. One of the company's most successful platforms on the market has, for four years, made easy B2B retail transactions possible. With a community of over 5,000 users and a track record of more than 50,000 transactions, it serves over 1,600 companies around Denmark. This platform connects suppliers and retailers in B2B trading. It creates a place where all parties can communicate, buy and sell, and negotiate about products and prices.
The core service of a full-service marketplace solution goes beyond the advanced software. It provides a full spectrum of support, covering every phase of the marketplace lifecycle from creation to daily operations and beyond. The platform is designed to offer both business-to-business and business-to-consumer models. This provides an adaptable foundation for all companies looking to start or improve their supply chain management, online sales, and digital infrastructure. The company collaborates closely with clients to analyse and map their unique needs for their marketplace, a process which will create a business model aligned with their specific requirements. Before launch, the focus shifts to customizing features, creating an onboarding strategy and a landing page fit for the times, customers, and their business. The flexibility of the platform means that it can integrate most systems, and even be integrated into an existing website. The preparation before launch also includes onboarding the client's colleagues, with all the necessary training to be super-users and marketplace operators. The whole process follows an agile workflow to ensure that things are flexible in the startup phase. The client can also subscribe to all the additional marketplace services provided.
After the launch, the focus changes to onboarding, customer support, and preparing the client to take over. Naturally, the company maintains the landing page and everything marketplace related. This makes sure that the client's company caters to users' and operators' needs. If a problem or need for change should arrive, most things can be adapted and fixed on the go. Ongoing support, continuous platform updates, and further customization options make sure the marketplace remains updated, as a client's business grows. This support includes analytics for data-driven decision-making and technical assistance to maintain optimal platform performance.
To expand their marketplaces outside Denmark, the company is looking to identify relevant European companies with the following characteristics:
• Retail and grocery franchises with a focus being on B2B solutions, to simplify complexities, supply chain management and trading with goods or services.
• Collaborating with existing businesses to provide full support of a marketplace offering a solution to challenges faced in traditional sales channels.
• Meeting startups with a visionary e-commerce background, to create partnerships and provide CTO-level technical guidance and collaboration.
• Software sellers and consultants who are interested in reselling the platform.
The company is also interested in connecting with investors interested in the growth of the platform, helping to scale its impact and reach in the B2B marketplace sector. - Advantages and Innovations
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• All-in-one solution: A new approach to online marketplaces where all necessary services are provided to maintain the growth of a business.
• Simplified operations: Automation and simplification of complex processes, saving time and reducing operational costs.
• Back-and-forth: The solution provided enables users to negotiate, write together, make special deals, and so on. Without being restricted to trade in a certain way, like they would be on online auctions, web shops, drop shipping platforms, etc.
• Easier access to users: Having everything gathered in one system, the platform can reach large amounts of users, which can increase sales.
• Cost reduction: Automation of processes like inventory management, order processing, customer service. This reduces operational costs by simplifying the transaction process.
• Reduced marketing costs: Integrated marketing tools and analysis enable more precise and effective marketing.
• Reduced carbon footprint: Optimisation of logistics, i.e. transport, storage, etc., reduces carbon footprint.
• Reduced waste of human labour by automation.
• Full-service solution: Clients acquiring a platform do not need to be experts, as the company provides a team able to do anything marketplace related.
• Flexibility: The company offers customisation and flexibility to meet the specific needs of a business, unlike a one-size-fits-all solution. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 9: Industry, Innovation and InfrastructureGoal 12: Responsible Consumption and ProductionGoal 13: Climate ActionGoal 8: Decent Work and Economic Growth
Partner Sought
- Expected Role of a Partner
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The company wishes to work closely with key industrial partners in B2B fields like manufacturing, distribution, professional services, technology and electronics, construction and building materials, healthcare and pharmaceuticals, and the food and beverage sector. Alternatively, innovators in supply chain and logistics: organisations that are at the front of supply chain innovation and logistics solutions, looking to improve.
Specific Areas of Activity: An expected partner's area of activity is not industry-specific, but all possible partners share common features. A partner would be in a company that needs to facilitate procurement of products from different suppliers, which are then sold through one or multiple outlets, i.e. a chain of stores, franchises, web shops and live shops together.
A partner could be from grocery retail or a franchise with several individual stores. With a buying department gathering suppliers, and stores that could buy the products from the suppliers through the marketplace. Every business with a similar structure can use the marketplace to facilitate the procurement and distribution of products for the individual outlets. Therefore, the company needs someone who is working with, or one who has experience with the buying/selling logistics behind retail. - Type and Size of Partner
- SME 11-49Big companySME 50 - 249
- Type of partnership
- Investment agreementCommercial agreement with technical assistance
Call details
- Coordinator required
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Yes
Dissemination
- Technology keywords
- 08001005 - Food Technology01003006 - Computer Software01001002 - Digital Systems, Digital Representation01003001 - Advanced Systems Architecture
- Market keywords
- 07002005 - Other retailing02007022 - Software services02006004 - Data processing, analysis and input services09004001 - Business products and supplies
- Targeted countries
- All countries