Summary
- Profile Type
- Business Offer
- POD Reference
- BODK20250627014
- Term of Validity
- 8 July 2025 - 8 July 2026
- Company's Country
- Denmark
- Type of partnership
- Supplier agreement
- Investment agreement
- Commercial agreement
- Targeted Countries
- Germany
- Sweden
- United States
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General information
- Short Summary
- A Danish company active in the food ingredients sector offers an organic dietary fibre powder derived from wheat straw, containing over 81% fibre. The fibres promote gut health and natural satiety. The company seeks commercial partners, particularly in Germany, Sweden and the USA, for distribution and cooperation in the food and bakery industries.
- Full Description
-
A Danish SME has developed and commercialised an organic fibre powder produced from wheat straw (a novel food approved ingredient). The company operates within the sustainable food and health ingredients sector and currently supplies through health food stores in major Danish cities.
The product contains over 81% fibre and supports microbiome health by inducing natural production of Glucagon-like peptide-1 (GLP-1), a satiety-related hormone. The company holds a patent for the application of wheat straw in this form.
The SME aims to expand to new international markets, particularly Sweden and Germany due to proximity and ease of logistics using Danish raw material in the initial phase. In the longer term, they see strong potential in the United States and seek partners that could support or set up local production once demand scales.
The company is currently entering the bakery sector, developing a finer ground version of the current product. They are interested in exploring partnerships with distributors, bakery ingredient suppliers, and food manufacturers for commercial agreements. - Advantages and Innovations
-
•The product is based on wheat straw, a novel food ingredient approved in the EU, unlike other cereal straws.
•Contains more than 81% fibre. Fibers has scientifically supported benefits to gut microbiota and satiety regulation via GLP-1 hormone.
•Environmentally sustainable: valorisation of agricultural by-products (wheat straw).
•The product is already in commercial use in Denmark, and demand is steadily increasing despite minimal marketing spend. - Stage of Development
- Available for demonstration
- Sustainable Development Goals
- Goal 9: Industry, Innovation and Infrastructure
- Goal 12: Responsible Consumption and Production
- Goal 3: Good Health and Well-being
- Goal 2: Zero Hunger
Partner Sought
- Expected Role of a Partner
-
The company is looking for:
•Distributors with access to health food chains or specialised ingredient retailers in Sweden, Germany, and the USA.
•Food producers or bakery manufacturers interested in integrating dietary fibre into new or existing product lines.
•Potential strategic partners or investors with interest in establishing local processing for scaling in the USA or other large markets.
Partners should have knowledge of the food or nutrition sector and interest in innovative, sustainable health-promoting ingredients. - Type and Size of Partner
- SME <=10
- SME 11-49
- SME 50 - 249
- Type of partnership
- Supplier agreement
- Investment agreement
- Commercial agreement
Dissemination
- Technology keywords
- 08001002 - Food Additives/Ingredients/Functional Food
- Market keywords
- 05008002 - Food and feed ingredients
- 05009001 - Food & feed ingredients
- Sector Groups Involved
- Agri-Food
- Targeted countries
- Germany
- Sweden
- United States