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Digitising surfaces for the virtual world: Photorealistic 3D textures for rendered images

Summary

Profile Type
  • Business Offer
POD Reference
BODE20250514006
Term of Validity
14 May 2025 - 14 May 2026
Company's Country
  • Germany
Type of partnership
  • Commercial agreement
Targeted Countries
  • Belgium
  • Netherlands
  • Austria
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General information

Short Summary
This German company creates true-to-life surface digitisation and photorealistic 3D textures of original materials for rendered images for digital environments and 3D printing. The company combines 3D and rendering experience and the digitisation of large-format surfaces, colour management and data provision for printing and virtual reality. They are looking for sales partner and to work with partners who require 3D data of their products on the basis of commercial agreements in AUT, BEL and NL.
Full Description
As digital applications like virtual showrooms, online configurators, and immersive virtual reality environments become more prevalent, the demand for highly realistic digital materials has grown significantly. However, many existing solutions rely on standardised or artificial-looking textures that lack the depth and realism needed to replicate real-world surfaces convincingly. This gap between physical materials and their digital counterparts presents a challenge for industries such as interior design, architecture, gaming, and e-commerce.

Traditional scanning and photography methods often fail to capture the fine details of surface texture—such as gloss, depth, or subtle surface structure—leading to flat or unrealistic digital representations. While 3D modelling tools have advanced, the quality of the input data, especially textures, remains a bottleneck for high-fidelity visualisation.

This German company offers a cutting-edge solution by using a Cruse large-format scanner to digitise physical surfaces such as wallpaper, pleated blinds, artwork, laminate flooring, wood, or brick walls at up to 600 dpi. Multiple lighting angles and precision scanning techniques ensure a vivid, visually tangible digital representation of each material.

The company goes a step further by generating photorealistic 3D textures from these scans. These virtual materials—comprising Base, Reflect, and Normal Maps—can be seamlessly integrated into:

Online configurators

Virtual reality (VR) environments

CAD systems

3D printing processes

Depending on customer needs, either ready-to-use texture packages or individual maps are delivered. Additional files such as Reflect-Gloss or Displacement maps can also be created to meet complex technical requirements.

The preferred cooperation type is a commercial agreement. This German company is looking to collaborate with companies that require high-quality 3D data of their products—particularly for use in virtual showrooms or online shops. In addition, they are a valuable partner for software companies developing digital or virtual retail platforms and offering them to end customers. The company is also interested in establishing cooperation with potential sales partners in the Euregio region, who can support regional outreach and distribution.This exchange would accelerate innovation and help scale the solution to benefit industries that rely on lifelike digital materials.
Advantages and Innovations
This company combines 3D and rendering experience and the digitisation of large-format surfaces, colour management and data provision for printing and virtual reality.

The partner only needs one product sample and receives colour-accurate and professionally prepared data for the desired virtual application. It has been proven that colour-accurate data leads to significantly fewer returns.

Figures:
70% fewer returns through the use of 3D data in digital sales rooms.
(Source Shopware, Shopware x Spatial Commerce)
57% of customers are more likely to buy from brands that use AR.
(Source TechJury, XR today, ThreeKit)
200% more customer interaction through AR e-commerce experiences
(Source TechJury, XR today, ThreeKit)
Stage of Development
  • Already on the market
Sustainable Development Goals
  • Goal 12: Responsible Consumption and Production

Partner Sought

Expected Role of a Partner
The company expects contact with potential technology partners or sales partners.

They would like to work with partners who require 3D data of their products for virtual showrooms or for use in online shops. In addition, they are a valuable partner for software companies developing digital or virtual retail platforms and offering them to end customers.

The company is also interested in establishing cooperation with potential sales partners in the Euregio region, who can support regional outreach and distribution.
Type and Size of Partner
  • Big company
  • Other
  • SME 50 - 249
  • SME 11-49
  • SME <=10
Type of partnership
  • Commercial agreement

Dissemination

Technology keywords
  • 01003007 - Computer Technology/Graphics, Meta Computing
  • 3D printing
Market keywords
  • 02004004 - Other scanning related (incl. image processing, ...)
  • 02002007 - Other computer graphics
  • 02002005 - Graphics printers/plotters
  • 02002008 - 3D
  • 07004005 - Furnishing and Furniture
Sector Groups Involved
  • Creative Industries
  • Digital
Targeted countries
  • Belgium
  • Netherlands
  • Austria