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A Dutch Company active in the FMCG Market is looking for resellers of their promotion data solution.

Summary

Profile Type
  • Business Offer
POD Reference
BONL20250407005
Term of Validity
7 April 2025 - 7 April 2026
Company's Country
  • Netherlands
Type of partnership
  • Commercial agreement
Targeted Countries
  • All countries
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General information

Short Summary
A Dutch Company active in the FMCG Market is looking for resellers of their promotion data solution. The company has a strong footprint in their home market with a plug and play tool reporting promotion activity in the supermarket channel. This tool is ready to be sold in other markets in Europe and the company is looking for sales partners.
Full Description
The Dutch company is looking for companies that have a proven track record in selling (data) solutions to supplier and retail companies in the FMCG industry.
Potential partners should already have customers in the FMCG domain and be interested to use their network to add more value to their business and its customers.
Potential customers for the solution are small and big supermarket suppliers (from Unilever and P&G to small local brand manufacturer) as well as big and small supermarket chains.
The solution that will be brought to other markets in Europe is focussed on providing insight into promotion activities of retailers and brands within the supermarket domain. With this data customers can understand the promotion activity of their brand or category and have the basic ingredient to perform analysis on the effectiveness of their promotion strategy.
Advantages and Innovations
The promo solution could add substantial value to companies active in the supermarket channel (FMCG) and therefore be an interesting add-on to companies that already have customers in this domain and are looking to add more value to their business and their customers.
Technical Specification or Expertise Sought
The company is looking for partners that:
- Are active in the domain of delivering a service to companies in the FMCG domain, delivering a solution to either retailers, suppliers of retailers or both.
- Are interested to be a sales agent for a new data solution to provide additional value to their business, their offering and their customers.
- Have a proven track record in selling (data) solutions and active customers in the FMCG domain.
Stage of Development
  • Already on the market
Sustainable Development Goals
  • Goal 8: Decent Work and Economic Growth
IPR status
  • Secret know-how

Partner Sought

Expected Role of a Partner
Role of the partner:
- Selling and distributing a promotion data solution to existing and new customers in their local market (exclusivity can be discussed)

Type of partner:
Companies active in the domain of delivering a service to companies in the FMCG domain, delivering a solution to either retailers, suppliers of retailers or both. Example of companies that could qualify as a partner:
- Field sales & marketing agencies
- Market & price research agencies
- Data service and research agencies
- Any company active in the FMCG industry looking for a new sales channel
Type and Size of Partner
  • SME <=10
  • SME 11-49
  • SME 50 - 249
Type of partnership
  • Commercial agreement

Dissemination

Technology keywords
  • 01003003 - Artificial Intelligence (AI)
  • 01003008 - Data Processing / Data Interchange, Middleware
  • 01003010 - Databases, Database Management, Data Mining
Market keywords
  • 01004002 - Data communication components
  • 02007002 - Database and file management
Sector Groups Involved
  • Digital
Targeted countries
  • All countries