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French trade intermediary company is looking for manufacturers of innovative and sustainable childcare products wishing to establish a network of distributors in France through a commercial agreement.

Summary

Closed for EoI
Profile Type
Business request
POD Reference
BRFR20240108018
Term of Validity
16 January 2024 - 15 January 2025
Company's Country
France
Type of partnership
Commercial agreement
Targeted Countries
All countries
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General information

Short Summary
French trade intermediary company offers its expertise, know-how and distribution network to manufacturers of innovative and sustainable childcare products wishing to establish their presence on the French market through a commercial agreement.
Full Description
The well-established French trade intermediary company, located in the South of Paris, France, with a high-level of expertise and know-how in the childcare sector and with interpersonal skills offers operational support to manufacturers of innovative and sustainable children's products to establish their distribution or resellers network on the French market.

The French company carries out market research studies including the study of competitors, the list of the company's strengths, the areas for improvement, recommendations in commercial strategy, marketing and communication, the persona of targets. The French company will also write the offers and the partnership contracts.

The French company will also :

- Set up a network of resellers or distributors, including the creation of French-language tools for product presentation, sales and training speeches, prospecting, negotiation and signing the contract between the manufacturer and the reseller or distributor.

- Manage the network of resellers or distributors, including: training reseller or distributor staff in the sale of the products, organization of promotional events, lead generating events to optimize the notoriety of the manufacturer at resellers or distributors's headquarters, carrying out communication campaign on Facebook / Linkedin social networks (Optional), putting the manufacturer in touch with French influencers, optimizes the company's visibility via specialized media (Optional), presence in trade shows.

The French company will carry out all these services in complete transparency through a business review.
Advantages and Innovations
• Over 10 years experience in the distribution of childproducts
• Local Expertise with an in-depth knowledge of the local market, culture, business practices and regulations.
• Access to an Established Distribution Network
• Time Saving
• Language and Cultural Barrier Reduction
• Scalability
• Focus on Innovation
Stage of Development
Already on the market
Sustainable Development Goals
Goal 12: Responsible Consumption and Production
IPR description
- All the products must comply with European standards and must bear the CE mark.
- Childcare items sold in France are subject to the general safety obligation provided by the Consumer Code. Specific regulations, notably the “childcare” decree, may also apply.
- The partner must have minimum an English website.

Partner Sought

Expected Role of a Partner
- The manufacturer of innovative and sustainable childcare products will provide all operational capabilities, namely marketing, communication, logistics, after-sales service, technical and commercial documents, security testing, customer references and references from resellers or distributors from other countries.
- The manufacturer will also invite the French company to come and visit its administrative premises, its manufacturing premises, and to meet its future correspondents in marketing, communication, after-sales service, logistics, legal, management; before any collaboration signature.
- A regular, planned collaborative role is expected from the business partner.
- A strong availability and responsiveness on the part of the business partner is expected.
- The business partner will be able to provide everything the French company needs for its mission and the needs of resellers or distributors.
Type and Size of Partner
SME <=10SME 11-49SME 50 - 249Big company
Type of partnership
Commercial agreement

Call details

Coordinator required
Yes

Dissemination

Technology keywords
03010 - Household Goods & Appliances
Market keywords
07001007 - Other leisure and recreational products and services07004008 - Other consumer products
Sector Groups Involved
Retail
Targeted countries
All countries