Summary
- Profile Type
- Research & Development Request
- POD Reference
- RDRGR20250516009
- Term of Validity
- 19 May 2025 - 19 May 2026
- Company's Country
- Greece
- Type of partnership
- Research and development cooperation agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- The project emphasizes initiatives that introduce the Mediterranean diet and organic products in schools, aiming to instill healthy eating habits in children from a young age. The strategy should integrate innovative technologies and methods to boost consumer awareness and engagement through educational campaigns. The Greek SME seeks partners to reach a consortium.
- Full Description
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This topic aims to accelerate the adoption of innovations from PRIMA, Horizon 2020, and Horizon Europe projects to promote the Mediterranean diet, celebrated for its focus on plant-based, fresh, seasonal, and locally sourced foods. Renowned for its health benefits and environmental sustainability, the Mediterranean diet also holds cultural importance, recognized by UNESCO as both a nutritious eating pattern and valuable cultural heritage.
However, adherence to the Mediterranean diet is waning due to urbanization and lifestyle changes. Increasingly, people are opting for ultra-processed and pre-packaged foods, reducing cooking time but negatively impacting health and environmental sustainability. To address this, the initiative seeks to blend modern innovations with traditional food heritage, empowering consumers to make sustainable, informed choices.
The strategy includes educational campaigns and engagement activities that leverage existing projects, enhancing transparency and trust in the food system. By targeting specific demographics, the initiative aims to support dietary practices tailored to different needs, fostering sustainable adoption across communities. To reinforce this, the concept of local farming and the role of farmers in supplying fresh, locally sourced foods, a foundation of the Mediterranean diet, should be integral to this proposal. Emphasizing local food systems strengthens sustainable dietary practices by reconnecting consumers with producers, enhancing the accessibility and appeal of the Mediterranean diet, and making it easier for individuals to adopt this healthy, eco-friendly lifestyle. - Advantages and Innovations
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Contributing to the European Green Deal priorities, the Farm-to-Fork Strategy for a fair, healthy, and environmentally friendly food system, and the EU’s climate goals for 2030 and 2050, this approach emphasizes initiatives that introduce the Mediterranean diet and organic products in schools, aiming to instill healthy eating habits in children from a young age.
The strategy should integrate innovative technologies and methods to boost consumer awareness and engagement through educational campaigns. Key components include leveraging existing initiatives and digital tools, promoting policy dialogue, and fostering partnerships between consumers and researchers. Focusing on social innovation and consumer behaviour, participatory methods such as living labs are essential for facilitating meaningful and sustainable dietary shifts. - Technical Specification or Expertise Sought
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The project seeks European-based partners that should incorporate cutting-edge educational campaigns, engagement strategies, and digital tools that deepen consumer understanding and participation in sustainable food systems. Additionally, proposals should address policy innovation by promoting tailored policy frameworks at the EU, national, and regional levels, with a focus on using public food procurement as a strategic lever to drive demand for sustainable foods.
The Greek SME seeks other partners that can bring together citizens, small-scale food producers, consumers, activists and researchers. According to the project, the partner may develop a transnational network of regional and local partnerships between producers and consumers, utilising education and sharing experiences along with educational materials to support local groups in improving their practices and building a solid pan-European and global community.
The Greek SME also looks for partners able to promote the local solidarity-based partnership concept globally, facilitate exchange between existing partnerships, share best practices and challenges, strengthen the mobilisation of local networks, and develop tools to increase their viability. - Stage of Development
- Under development
- Sustainable Development Goals
- Goal 12: Responsible Consumption and Production
- Goal 2: Zero Hunger
- Goal 3: Good Health and Well-being
Partner Sought
- Expected Role of a Partner
-
The Greek SME is looking for partners to reach a consortium that will be able to incorporate cutting-edge educational campaigns, engagement strategies, and digital tools that deepen consumer understanding and participation in sustainable food systems.
They would also be active in local food systems, new business models in agriculture, sustainable dietary practices by reconnecting consumers with producers, and focusing on helping individuals to adopt a healthy and eco-friendly lifestyle. - Type and Size of Partner
- SME <=10
- R&D Institution
- SME 50 - 249
- University
- Type of partnership
- Research and development cooperation agreement
Call details
- Framework program
- Horizon Europe
- Call title and identifier
-
PRIMA - TOPIC: 1.3.1 (IA) –2025 Transforming Mediterranean Food Systems: Empowering Consumers for Sustainable Diets
- Coordinator required
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Yes
- Deadline for EoI
- Deadline of the call
- Web link to the call
- https://prima-med.org/submit-your-project/food-value-chain-in-the-nexus/
- Horizon Europe
Dissemination
- Market keywords
- 09005 - Agriculture, Forestry, Fishing, Animal Husbandry & Related Products
- 07003002 - Health food
- 07004008 - Other consumer products
- Targeted countries
- All countries