Summary
- Profile Type
- Business Offer
- POD Reference
- BOIT20230918001
- Term of Validity
- 4 October 2023 - 3 October 2025
- Company's Country
- Italy
- Type of partnership
- Commercial agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- It is a groundbreaking, inclusive platform that allows women to take control of their professional lives and reach their full potential, regardless of status, age, knowledge, or background. Its patented canvas and unique pathway offer a transformative experience through testing, exercises, and valuable networking opportunities within its community. The journey is tailored to individual needs, allowing users to progress at their own pace or benefit from guided support from our team.
- Full Description
-
The platform has been developed by two Italian consultants to help other career women manage and grow their professional lives. They seek partners to expand the business, through commercial agreements
It is the result of a shared vision between two women, two enterprenerus, of creating a visual way of facilitating career reinvention. They were inspired to create a transformative solution after their experiences of faltering exits from their companies with no defined Plan B, a career full of “fresh starts”, unusual choices and a lingering sense of inadequacy. Drawing on their background as Manager assistants, they created the first Canvas to streamline the mixed skills required in their workplace and be able to adapt them for new contexts. This method allows people to go from employees to C-level managers, freelancers, or any other possibility.
The project was selected to participate in The Break (https://the-break.eu/), an EU-funded programme for female entrepreneurs, and it’s now featured in the book “Professione Career Coach” as an innovative digital tool for career coach professionals.
The company is now launching version 2.0 and aims to empower women globally; despite women facing many challenges in the workplace and as entrepreneurs, when they are fully present and aware of their value, their companies are wealthier, richer, and more sustainable.
The Target
The platform is the ideal product to support women at different stages of their careers, whether they’re working, in the middle of their careers, returning after a break, or starting their own businesses. The target is women over the age of 30-35, often defined as 'overqualified', who find themselves at one of these moments in their professional lives:
• Perception of change: something around or within them is no longer working, there is a perception of discomfort, misalignment or progressive loss of ground in relation to the role they hold. These people know that they need to move in some direction, but they are not yet sure what the right direction is.
• Full awareness of change: they know it is necessary because they are no longer able to stay in their role or because they realise that they are not being valued as they deserve in the role they are in. These people are looking for tools to help them cope with the crisis and the change that will follow.
Customer Segments
The company has two customer segments, which addressed through different channels.
B2C
The customer segment being targeted women over the age of 30 who are dedicated to advancing their careers through continuous learning and personal growth. These women are already established in their respective industries or are looking to transition into new roles or industries. They are focused on staying ahead of the curve and acquiring relevant skills necessary for career growth and job security. This customer segment values quality content and is willing to invest time and money into their personal and professional development. They are dedicated to acquiring practical skills, knowledge, and insights that can be immediately applied to their work, helping them excel and increase their marketability.
Channels
They purchase their individual path through the platform. They are targeted through referrals, our ambassador promotions, career and business coaches, social media, blog, direct emails/newsletters.
B2B
This customer segment consists of companies that have prioritized diversity and inclusion in their workplace, particularly focusing on empowering and supporting the growth of their female employees or looking for qualified candidates to hire. These companies are dedicated to fostering an environment where women can thrive and advance within the organization.
Channels
Business networking, word of mouth, referrals, partnerships. - Advantages and Innovations
-
The platform differentiates itself from the competition through:
• A strong proprietary methodology;
• A unique design filed with the EUIPO;
• An innovative digital platform to enhance user experience and results;
• A tangible learning approach with personalised results;
• A community of women leaders, including group mentoring sessions and virtual networking meetings;
• Exclusive content to gain insights from top women in business, be inspired by their experiences, network, share knowledge, find mentors and achieve success;
• An extensive ambassador network to localise the experience across Europe. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 8: Decent Work and Economic Growth
- Goal 5: Gender Equality
- IPR status
- IPR granted
- IPR notes
- Design rights: Registered Community Design at EUIPO
Partner Sought
- Expected Role of a Partner
-
The company seeks 2 kinds of partners :
• Companies that have implemented diversity initiatives to create an inclusive and equitable work environment.
• Partners to help geolocalise and sell the product in their country (translations, commercial agreements). - Type and Size of Partner
- Big company
- SME 11-49
- R&D Institution
- SME <=10
- University
- SME 50 - 249
- Type of partnership
- Commercial agreement
Dissemination
- Market keywords
- 07006 - Other Consumer Related (not elsewhere classified)
- Targeted countries
- All countries