Summary
- Profile Type
- Business Offer
- POD Reference
- BOSG20250514002
- Term of Validity
- 14 May 2025 - 14 May 2026
- Company's Country
- Singapore
- Type of partnership
- Commercial agreement
- Supplier agreement
- Targeted Countries
- All countries
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General information
- Short Summary
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Country of origin (Brand): Singapore
Country of origin (Manufacturing): Sri Lanka
Type of organization: Private Limited
Short description of the offered product / service:
The company offers three product ranges: a wholesale range for foodservice, a retail range ideal for gourmet grocers and specialty supermarkets, and OEM/private label services, where tea blends and packaging are customised to suit each brand.
Type of partnership considered:
Looking for importers and distributors who are inter - Full Description
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This heritage specialty tea brand from Singapore has over 150 years of experience in the tea industry, with a strong commitment to quality. It operates its own Tea Bar & Boutique in Singapore and is looking to expand its presence internationally — particularly in Europe by partnering with importers and distributors who share its passion for specialty tea.
As part of its international growth strategy, the company is actively looking to expand into the European market and is open to exploring partnerships in the following areas:
1. HoReCa Distribution
The company is actively seeking distribution partners for its foodservice tea range, with a focus on serving hotels, restaurants, cafés, and other establishments such as corporate offices (for pantry use), event venues, wellness centers and spas. The goal is to provide consumers in these establishments with a high-quality tea experience that reflects and enhances the standards of premium hospitality and lifestyle spaces.
The company offers two teabag formats: Regular teabags and Pyramid teabags
These teas are packed in boxes of 80–100 sachets for pyramid and 100 sachets for regular teabag range, which are ideal for foodservice operations. Loose leaf teas are also available in 500g pouches.
With this range, the company aims to help partners enhance their beverage offerings with premium, thoughtfully sourced teas that elevate the guest experience.
2. Retail Distribution
The company is also looking for retail partners such as specialty supermarkets, gourmet grocers and curated retail counters.
To uphold its specialty positioning, the brand has made a conscious decision not to be available in mass-market supermarkets. Instead, its products are exclusively offered through its own Tea Bar & Boutique in Singapore and a small number of select retail counters. This exclusivity helps preserve the special experience for consumers.
3. OEM / Private Label
The company offers full service private label solutions for partners looking to develop their own tea brand or exclusive blends. From crafting custom tea blends and guiding you through packaging formats to handling design, production and final delivery — the entire process is tailored to meet the specific needs of each client.
Private label partnerships are well-suited for a variety of needs — whether it’s a retailer looking to develop an exclusive house brand, a hospitality group aiming to create a distinctive tea experience for guests, a corporate brand seeking to curate premium gifts or an event organizer in search of a unique and memorable touch.
Minimum order quantities apply for private label orders and the team is always happy to guide you through the process and explore how this can be tailored to your vision. - Advantages and Innovations
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The company works closely with its affiliated sister company in Sri Lanka, which is responsible for the entire manufacturing process of its tea products. This strong and integrated relationship provides the company with complete control over the entire supply chain, from the sourcing of the finest raw tea leaves to the meticulous blending, precise packing and delivery of the final products. By managing every step of production in-house, the company ensures consistency, superior quality, and transparency at all stages of the process.
This also allows the company the flexibility to create innovative new blends and explore unique product formats tailored to the needs of its customers. Whether it is experimenting with new flavour profiles or creating a new product all together, the company’s close control over production enables it to stay at the forefront of the specialty tea industry while maintaining high-quality standards across its entire range.
With monthly production cycles and regular shipments from Sri Lanka, the company refreshes its inventory consistently, ensuring that its partners and customers always receive freshly manufactured tea. This constant turnover of stock is vital for preserving the freshness and aromatic integrity of the teas, which the company considers essential to delivering the best tea-drinking experience. Above all, the brand is deeply committed to providing its customers with the freshest and most flavorful teas, ensuring that every cup offers an exceptional experience that reflects its passion for quality and authenticity.
The company is also actively committed to becoming more sustainable throughout our production process. This includes reducing waste, sourcing from Fair Trade-certified farmers and finding more eco-friendly packaging options. The company has taken time to handle this as it does not want to compromise the quality of its teas. Every cup should still taste just as good. The company’s goal is to introduce a more sustaina - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 17: Partnerships to achieve the Goal
- Goal 12: Responsible Consumption and Production
- Goal 10: Reduced Inequality
- Goal 8: Decent Work and Economic Growth
- Goal 9: Industry, Innovation and Infrastructure
- Goal 11: Sustainable Cities and Communities
Partner Sought
- Expected Role of a Partner
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As part of the company’s efforts to grow internationally, the company is actively seeking to expand into Europe and welcomes discussions with potential partners across several key channels, such as:
1. Foodservice (HoReCa) Partnerships
The company is actively seeking to partner with importers and distributors that serve the HoReCa sector. The ideal partner would already have strong market reach within these segments and a deep understanding of premium or specialty products. A distributor with experience offering full beverage solutions would be a strong fit.
This partnership goes beyond simple distribution. The goal is to collaborate closely in building brand presence in the local market - creating excitement around the teas and making them a go-to choice across premium hospitality and lifestyle establishments. Marketing support and outreach to both existing and new customers will be an important part of the partnership and the company looks forward to working hand-in-hand with the distributor to drive growth and visibility in the region.
2. Retail Collaboration
The brand is also exploring retail distribution opportunities with specialty grocers, curated lifestyle stores, gourmet supermarkets, and boutique counters. Ideally, the partner would have an established retail space that focuses on premium, thoughtfully sourced products from around the world — making this tea collection a natural addition to their offering.
Unlike mass-market brands, the company has intentionally chosen to limit its retail availability to select locations in order to preserve its exclusive, specialty positioning. This approach allows the brand to offer consumers a more thoughtful and meaningful tea experience.
3. Private Label / OEM Opportunities
For businesses interested in developing their own branded tea line, the company offers comprehensive private label services from blend formulation and tasting sessions to packaging design, production and delivery. Every project is highly customizable to reflect each client’s brand identity and vision.
The ideal partner would include retail brands creating a house tea label, hotels seeking a signature blend, corporate gifting campaigns or events looking for bespoke takeaway experiences. Minimum order quantities apply and the team is more than happy to guide partners through the process and explore creative possibilities together. - Type and Size of Partner
- SME <=10
- SME 11-49
- SME 50 - 249
- Big company
- Type of partnership
- Commercial agreement
- Supplier agreement
Dissemination
- Market keywords
- 07003002 - Health food
- 07003003 - Soft drinks and bottling plants
- Targeted countries
- All countries