Summary
- Profile Type
- Business Offer
- POD Reference
- BOSE20250305025
- Term of Validity
- 5 March 2025 - 5 March 2026
- Company's Country
- Sweden
- Type of partnership
- Commercial agreement
- Targeted Countries
- Estonia
- Latvia
- Denmark
- Cyprus
- Sweden
- Ireland
- Canada
- Croatia
- Japan
- Luxembourg
- Germany
- Czechia
- Belgium
- United States
- Lithuania
- Greece
- France
- Finland
- Austria
- Hungary
- Italy
- Bulgaria
- Spain
- Netherlands
- Slovenia
- Poland
- Portugal
- Malta
- Slovakia
- Romania
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General information
- Short Summary
- A Swedish company specializing in unique, hand-driven kitchen tools, particularly whisks, is seeking distribution partners in Europe, the USA, Canada, and Japan. With a strong export history and a patented Omega whisk design, the company is looking for commercial agreements with retail chains, wholesalers, or agents in the kitchenware sector.
- Full Description
-
This Swedish company, based in Östergötland, has been dedicated to inventing and selling high-quality, hand-driven kitchen tools since 2010. Its flagship product, the Omega whisk, is internationally protected under intellectual property law and has gained official recognition as an Applied Art piece. With nearly 900,000 units sold worldwide, the company has a well-established market presence.
Exporting constitutes 95% of the company’s sales, with the largest markets being Norway, Japan, Germany, France, and the USA. The Omega whisk is a revolutionary tool that bridges the gap between traditional whisks and slotted spoons, ensuring superior mixing capabilities and preventing food from sticking or burning at the bottom of cookware.
Apart from kitchen tools, the company is engaged in an energy-related research project exploring the movement of energy as a fundamental principle of life and evolution. A publication is planned, though a publisher has not yet been secured.
The company is now actively searching for partners with established distribution networks to expand its market reach. The ideal partner would be a chain of stores specializing in kitchenware and cooking utensils, although wholesalers and agents with a proven track record in sales are also of interest. - Advantages and Innovations
-
Patented & Protected Design: The Omega whisk is protected by international intellectual property law and copyright, ensuring exclusivity and long-term value.
Unique Functionality: Unlike conventional whisks, the Omega whisk’s specialized design allows it to spring against the base of bowls and saucepans, leading to improved mixing performance and preventing burning.
Proven Market Success: Since its launch in 2010, the Omega whisk has sold approximately 900,000 units, demonstrating its strong market acceptance.
Diverse Application: Suitable for mixing ingredients in various cookware, including bowls, saucepans, casseroles, and frying pans.
Sustainability & Durability: The product’s high-quality construction ensures longevity, reducing the need for frequent replacements and contributing to sustainable kitchen practices. - Technical Specification or Expertise Sought
-
Market Understanding: An in-depth knowledge of the kitchenware market, particularly in targeted regions, is essential to maximize sales and distribution efficiency.
Retail & Wholesale Distribution Expertise: Potential partners should have strong existing relationships within the kitchenware retail and wholesale sector. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 9: Industry, Innovation and Infrastructure
- Goal 7: Affordable and Clean Energy
- Goal 12: Responsible Consumption and Production
- IPR status
- IPR granted
Partner Sought
- Expected Role of a Partner
-
Target Markets: Europe, USA, Canada, Japan.
Desired Partnership Type: Commercial agreement.
Ideal Partner Profile: Chains of stores specializing in cooking utensils, wholesalers, or agents with a strong sales track record.
Expected Cooperation:
Sales & Distribution: The partner should have an existing distribution network to ensure the Omega whisk reaches key retail markets efficiently.
Marketing Support: Assisting in local marketing efforts to increase brand awareness and product demand.
Logistics & Supply Chain Management: Managing inventory, warehousing, and supply chain operations to maintain consistent product availability.
Market Feedback & Product Development: Providing insights into consumer preferences and market trends to help the company refine and expand its product offerings.
The company welcomes discussions with potential partners to explore mutual growth opportunities in the kitchenware industry - Type and Size of Partner
- SME 50 - 249
- Big company
- SME <=10
- SME 11-49
- Type of partnership
- Commercial agreement
Dissemination
- Market keywords
- 09004008 - Other manufacturing (not elsewhere classified)
- Targeted countries
- Estonia
- Latvia
- Denmark
- Cyprus
- Sweden
- Ireland
- Canada
- Croatia
- Japan
- Luxembourg
- Germany
- Czechia
- Belgium
- United States
- Lithuania
- Greece
- France
- Finland
- Austria
- Hungary
- Italy
- Bulgaria
- Spain
- Netherlands
- Slovenia
- Poland
- Portugal
- Malta
- Slovakia
- Romania