Summary
- Profile Type
- Business Offer
- POD Reference
- BOIE20241009017
- Term of Validity
- 9 October 2024 - 9 October 2025
- Company's Country
- Ireland
- Type of partnership
- Commercial agreement
- Targeted Countries
- All countries
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General information
- Short Summary
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The Irish company is a creative video agency that helps grow clients' businesses by producing high-quality content. Their team blends experienced TV commercial producers with fresh creative talent, bringing top-tier production techniques to projects of all sizes, from internal communications to TV ads. They offer end-to-end services at accessible price points for both Irish and international brands.
They seek to grow their international client base and identify international partnerships. - Full Description
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Founded in 2019, the Irish company emerged with deep expertise in marketing and production, drawing from years of experience after acquiring its sister company. Since its inception, the company has worked strategically to produce a wide range of content, from testimonials and corporate communications to high-end TV commercials for prominent Irish brands such as Kerry Group, RTÉ, AIB, and Ryanair. The Irish company has established commercial agreements with large international organisations such as Reebok, McDonalds, Acre Security, Carlsberg, Toyota, and the US Bank.
The company is a creative video agency that strives to help businesses grow through impactful online video content, marketing campaigns, and TV commercials. As a collective of seasoned TV commercial producers and fresh, young creative talent, the team identified a gap in the market for a production company that could reliably deliver top-quality online content at accessible prices. This combination of experience and innovation positions the Irish company as a leader in producing effective, affordable video solutions for businesses of all sizes.
It's disruptive end-to-end scalable service model additionally benefits customers. By treating service as a menu they enable their customers to rid themselves of the overheads incurred with the outdated agency/production company model and instead paying for what they need when they need it, all under the one creative house. It continuously strives to bring the production techniques used in the biggest productions to an online content level, enabling all businesses to leverage the full potential of video marketing in a reliable, affordable fashion.
Over the last few years working on some of Ireland's biggest TV commercials, their producers continuously heard from the agencies and brands it was working with that online content companies they were working with were unreliable and painful to deal with. Resulting in missed deadlines and productions running over budget. Your typical online content company is created from the bottom up, from enthusiastic but inexperienced creatives who don't have the experience needed to create a pleasant and reliable production process for its customers. What sets the Irish company apart is how its created from the top down, by producers who have over 30 years of top industry experience.
This, coupled with the fresh young creative talent lets the Irish company offer a production service with the reputation and reliability that's expected at the highest level, at a budget point to suit any business or brand. It is disrupting the market by offering an end-to-end creative service accessible to domestic and international SMEs alike. The wealth of industry experience have allowed them to see and adapt to the changing industry as a result of online video marketing trends as their happening. Creating a brand positioned to tackle the rapidly changing online space, on both a domestic and international scale.
Rather than the traditional outdated Client-Agency-Production Company model, the company offers an end to end service all in the one creative house, bringing in additional specialists as needed per project. The scalable “menu of services” also makes it far more appealing to international trade looking for video production partners. This is something they plan to leverage going forward, utilising their network of international contacts. - Advantages and Innovations
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Their Unique Selling Proposition lies in its scalable, end-to-end service that integrates all aspects of video production under one roof. This flexibility allows clients to select only the services they need—from copywriting, animation, and in-house post-production to the full spectrum of content creation. This model helps businesses streamline their video production while maintaining the quality of a large-scale commercial at accessible price points. The team’s background in high-end TV commercials ensures that the techniques used in major productions are applied to projects of all sizes, enhancing quality and consistency.
Their approach to video production differentiates itself by its blend of top-tier industry experience and a team of young, fresh creative talent. This fusion allows them to deliver professional, engaging content that is both reliable and innovative. The company has a reputation for consistency and reliability, particularly when compared to other content production companies that often fall short of deadlines and budgets. The in-house post-production team ensures quick turnaround times while maintaining high standards of visual and creative integrity, while the inclusion of an in-house copywriting team allows for precise, on-brand messaging across all content types.
Additionally, their animation offering is a major strength, providing high-quality corporate animations with a streamlined process. This focus on delivering clear and engaging visual content efficiently allows them to stand out in a market often characterized by complex, fragmented production cycles.
We have earned significant recognition for its work, most notably being repeatedly named All-Star Best in Class Video Production Company 2021 through 2024 by the All-Ireland Business Foundation.
In conclusion, their scalable, flexible services, blend of industry experience and fresh creativity, and award-winning reputation for reliability place it well ahead of the competition. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Not relevant
Partner Sought
- Expected Role of a Partner
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The ideal partner is typically located in European markets, where they see a growing interest in high-quality video production services. They aim to collaborate with larger corporate entities that have a solid presence in their respective industries, such as financial services, technology, or consumer goods.
They seek organisations that require consistent video content for both internal and external communications and are open to innovative approaches in video marketing, including animated content and training videos. While they appreciate a commitment to long-term collaborations, they also understand the importance of flexibility regarding project size and scope.
They value partners who recognise the significance of high-quality, engaging content in enhancing their corporate messaging and driving business growth. Ideally, they look for a collaborative mindset that encourages creativity and open communication, ensuring that they can align on goals and expectations, making the video production process smooth and effective. - Type and Size of Partner
- Other
- SME 11-49
- Big company
- SME 50 - 249
- SME <=10
- R&D Institution
- University
- Type of partnership
- Commercial agreement
Dissemination
- Market keywords
- 01006004 - Communications services
- 09003005 - Consulting services
- 09003006 - Media related services
- Sector Groups Involved
- Digital
- Creative Industries
- Targeted countries
- All countries