Summary
- Profile Type
- Business Offer
- POD Reference
- BOFR20240426012
- Term of Validity
- 13 May 2024 - 13 May 2025
- Company's Country
- France
- Type of partnership
- Commercial agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- The French SME wants to further develop its network in Europe, relying on experienced partners in the country and markets where its products are used. It attaches particular importance to being close to its distributors and end customers. Therefore, its support goes beyond the supply of good quality products, thanks to its internal advisors and tools dedicated to its customers.
- Full Description
-
This French company, which is a family group, is a solid and innovative partner for over 70 years, in oils and greases for the automotive sector and various industrial fields.
It can provide oil, greases and lubricants for :
- car engines,
- motorcycles,
- trucks,
- construction and mining machines,
- agricultural and industrial machinery,
- hydraulic circuits.
The French company is willing to increase its international sales turnover and customers' portfolio and therefore, has to develop its network.
Accordingly, the company favors a distribution services agreement approach to guarantee a good understanding of the local market, as well as the proximity to its end customers, that is so important to the French company. It is essential to guarantee good customer support in their industrial issues and maintenance management of their equipment.
The model is imagined as follows : products imported from the factory in France will be stocked and distributed in the new distributor's territory.
The SME is open to distributors wishing to develop a range of lubricants for this type of customer.
The French company can provide technical advice remotely, as well as visits to its partner's location to assist with sales development or for special events (open houses, trade fairs, training courses, etc.).
A range of tools is also made available to its partners to help them manage their customers (analyses, lubrication plans, TDS/SDS etc.). - Advantages and Innovations
-
The French company has a few principles that guide its daily work and define its DNA.
It has a taste for independence. As a family group, the company has managed to preserve its commercial and technical independence in a competitive environment.
This is a key point to ensure flexibility and adaptability, and the guarantee of the reliability and impartiality of the advice provided.
Moreover, the company's team has the ambition to reinvent the way it does its job. With constantly evolving ranges, it demonstrates its ability to anticipate technological shifts and new challenges faced by its customers.
But because innovation does not lie only in its products, its service offering is evolving to offer its customers unparalleled support tools. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Not relevant
Partner Sought
- Expected Role of a Partner
-
The distributor will be responsible for developing the presence of the French company's brand in the designated territories. This includes inventory management, implementation of regional marketing strategies, sales team training, and providing technical support to customers. Success will be measured by increased sales volumes, expansion of the customer base, and improved customer satisfaction.
Essential criteria for the ideal distributor :
- Technical aptitude : this is an essential quality for developing this sector and being in line with the promise and working methods of the company. It offers regular training, technical audits, and daily assistance for the creation of lubrication plans and specific technical recommendations.
- Established presence among lubricant consumers : the distributor may specialize in a particular sector or operate in multiple areas such as automotive, agriculture, transport, construction, and industries (metalworking, food processing, etc.).
- Dynamic brand development : the distributor must be ready to initiate and support marketing and sales activities to actively promote the French company's brand. This involves good collaboration with the teams to increase the SME's brand awareness and expand its customer portfolio.
- Extensive territorial coverage : a solid logistical infrastructure is essential to ensure effective and rapid distribution across the designated territory. The distributor must demonstrate their ability to manage inventory and a wide network.
- Effective sales force with support : an experienced and motivated sales team is crucial. The French SME will support this team with appropriate marketing resources and continuous monitoring to maximize sales opportunities. - Type and Size of Partner
- SME <=10
- Big company
- SME 50 - 249
- SME 11-49
- Type of partnership
- Commercial agreement
Dissemination
- Technology keywords
- 06006007 - Biolubricants
- 02006001 - Materials, components and systems for construction
- 07001001 - Agriculture Machinery / Technology
- 04008002 - Fuels and engine technologies
- Market keywords
- 08001022 - Agricultural chemicals
- 08001014 - Lubricants and functional fluids
- 08003007 - Other industrial equipment and machinery
- 08003005 - Other industrial machinery for textile, paper & other industries
- Sector Groups Involved
- Construction
- Agri-Food
- Maritime Industries and Services
- Energy-Intensive Industries
- Mobility - Transport - Automotive
- Creative Industries
- Retail
- Textiles
- Targeted countries
- All countries
Videos
Short presentation