Summary
- Closed for EoI
- Profile Type
- Business request
- POD Reference
- BRSE20240628016
- Term of Validity
- 28 June 2024 - 28 June 2025
- Company's Country
- Sweden
- Type of partnership
- Commercial agreement
- Targeted Countries
- Greece
- Croatia
- Germany
- Estonia
- Ireland
- Bulgaria
- Italy
- Austria
- Belgium
- Czechia
- Hungary
- Lithuania
- Slovenia
- Slovakia
- Ukraine
- France
- Turkey
- Latvia
- United Kingdom
- Spain
- Serbia
- Netherlands
- Switzerland
- Portugal
- Poland
- Romania
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General information
- Short Summary
- This Swedish company is a leading player in the Nordic market for toys, games, and baby products, leveraging extensive industry experience and a robust distribution network. They offer a mix of well-known brands and non-branded products. Currently, they seek new and exciting brands within the children- and baby products industry. Ideal partners are experienced European developers with a wide range of items.
- Full Description
-
This Swedish company is a prominent player in the Nordic market for toys, games, and baby products, leveraging extensive industry experience and in-depth knowledge of various products and brands. The company is known for its ability to develop, market, and sell a wide range of items through a robust distribution network that includes specialty stores, supermarkets, and online retailers.
They offer a wide range of products from well-known, strong brands as well as non-branded products. Their work with brands is a mix of agencies and their own brands. For example, they are agents for several well-known international brands, including Playgro, Nuby, Munchkin, and Lascal.
They are now interested in discovering new and exciting brands within the toys and baby products industry, with the aim to introduce them on the Nordic market via their extensive distribution network. Most type of children- and baby products are of interest except strollers, furniture, car safety seats, clothes and shoes.
The right partner is preferably an experienced European developer of children- and baby products, with a large number of items in their portfolio to choose from. Their products are probably manufactured outside Europe with a well-functioning order process. The brand might already be established and known in other European countries, except the Nordic market. Alternatively, the partner is looking to change distribution partner on the Nordic market. - Advantages and Innovations
- This Swedish company is a leading company in the Nordic market specializing in the development, marketing, and sale of toys, games, and baby products. With a wealth of experience in the industry, the company possesses extensive knowledge of various products and brands. The company collaborates with a wide range of customers, from specialty retailers to supermarkets and online stores, ensuring a broad market presence.
- Sustainable Development Goals
- Not relevant
- IPR description
- The business partner is expected to have an established and well-functioning order process and preferably a large number of items within the children- and baby products segment to choose from.
Partner Sought
- Expected Role of a Partner
- The business partner should have an interest in entering the Nordic market and be ready to supply the Swedish company with basic marketing material which then will be adapted to the Nordic market.
- Type and Size of Partner
- SME <=10
- SME 11-49
- SME 50 - 249
- Type of partnership
- Commercial agreement
Dissemination
- Market keywords
- 07001003 - Toys and electronic games
- Targeted countries
- Greece
- Croatia
- Germany
- Estonia
- Ireland
- Bulgaria
- Italy
- Austria
- Belgium
- Czechia
- Hungary
- Lithuania
- Slovenia
- Slovakia
- Ukraine
- France
- Turkey
- Latvia
- United Kingdom
- Spain
- Serbia
- Netherlands
- Switzerland
- Portugal
- Poland
- Romania