Summary
- Profile Type
- Business Offer
- POD Reference
- BOCO20250526019
- Term of Validity
- 26 May 2025 - 26 May 2026
- Company's Country
- Colombia
- Type of partnership
- Commercial agreement
- Targeted Countries
- Belgium
- France
- Italy
- Germany
- Spain
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General information
- Short Summary
- This Colombian organization specializes in sustainable and cultural tourism, offering artisan workshops and guided experiences in the town of Usiacurí. It is seeking partnerships with travel agencies, tour operators, and cultural institutions to promote tourism in the region. The organization is open to commission-based agreements, joint tour packages, and promotional collaborations to increase visibility and attract more visitors.
- Full Description
-
A local tourism agency based in the municipality of Usiacurí, Atlántico, Colombia, offers cultural, historical, and community-based tourism experiences. Its services are designed to showcase the identity, heritage, and artisanal traditions of the region through immersive, responsible travel.
The agency collaborates with local artisans, guides, and residents to create experiences that generate income for the community and preserve ancestral knowledge. One of its main offerings includes artisan workshops where visitors learn traditional weaving techniques and craft their own handmade pieces. These workshops strengthen local economies and promote cultural continuity.
Other services include guided visits to heritage sites, ecological landmarks, and traditional homes. Tours are led by certified guides and local baquianos, ensuring authentic and insightful interactions with the territory.
The team has expertise in sustainable tourism planning, cultural interpretation, and community engagement. All activities are co-developed with local stakeholders and follow national standards for responsible tourism. The agency has also taken part in regional training programs aimed at strengthening community-based tourism.
It is currently seeking international cooperation with tour operators, travel agencies, and organizations focused on sustainability and cultural heritage. The aim is to co-create travel packages, promote the destination abroad, and share technical knowledge. Possible cooperation models include commission-based partnerships, joint project development, or formal agreements aligned with shared goals such as sustainable development and community empowerment.
The agency aspires to position Usiacurí as a leading destination for artisan and cultural tourism in Colombia, with the local population at the heart of its development strategy. - Advantages and Innovations
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The organization has developed a tourism model rooted in close collaboration with the local community, incorporating traditional knowledge, artisan techniques, and the natural environment into carefully curated experiences. These are designed to foster meaningful exchange between visitors and residents, positioning tourism as a mechanism for cultural preservation and inclusive local development.
A key distinguishing feature is the active participation of local artisans and baquianos not only as guides, but as cultural mediators and co-creators of each experience. Their direct involvement ensures authenticity and reinforces community ownership of the tourism process. This model supports the safeguarding of intangible cultural heritage while generating income for local families.
The organization prioritizes low-impact, small-group tourism as part of its sustainability strategy. Activities are timed and designed in accordance with the community’s social and ecological rhythms, explicitly avoiding mass tourism dynamics. This approach enhances the quality of the visitor experience while minimizing environmental and cultural disruption.
Innovation is embedded through the use of participatory planning methodologies and co-creation of itineraries and workshops. Both visitor feedback and local insight are used to refine and adapt the offer, ensuring that it remains responsive to market demand while rooted in local values.
Beyond tourism services, the organization engages in partnerships with educational and cultural institutions to strengthen community capacities in areas such as storytelling, heritage interpretation, and sustainable tourism management. Through this dual role as a tourism operator and local development actor, the organization contributes to long-term resilience and visibility of the host community. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 12: Responsible Consumption and Production
- Goal 17: Partnerships to achieve the Goal
- Goal 8: Decent Work and Economic Growth
- Goal 11: Sustainable Cities and Communities
- IPR status
- No IPR applied
Partner Sought
- Expected Role of a Partner
- The organization seeks strategic partnerships with entities committed to sustainable tourism, cultural preservation, and community empowerment. Ideal partners will have expertise in sustainable tourism development, cultural heritage management, and capacity-building for local communities. Partners are expected to support the promotion and distribution of tourism products in national and international markets, contribute to the design of innovative tourism offerings, and enhance community engagement in tourism initiatives. Collaboration may take the form of distribution agreements, joint development projects, and capacity-building programs. Partners should bring innovative ideas and resources that uphold environmental and social responsibility while preserving cultural authenticity. The partnership should be based on transparency, mutual respect, and a shared commitment to long-term regional sustainability, fostering economic, cultural, and social benefits for the local community.
- Type and Size of Partner
- University
- Type of partnership
- Commercial agreement
Dissemination
- Technology keywords
- 010002002 - Biodiversity
- 10002005 - Biodiversity / Natural Heritage
- Market keywords
- 05009004 - Plant health
- Sector Groups Involved
- Proximity & Social Economy
- Agri-Food
- Tourism
- Targeted countries
- Belgium
- France
- Italy
- Germany
- Spain
Images
Files
logo usiacuritours - info Usiacuritours_0.pdf
Videos
https://youtu.be/PmEf4UzM_RA