Summary
- Profile Type
- Business Offer
- POD Reference
- BOLU20241018038
- Term of Validity
- 21 October 2024 - 21 October 2025
- Company's Country
- Luxembourg
- Type of partnership
- Outsourcing agreement
- Commercial agreement
- Targeted Countries
- Belgium
- Switzerland
- France
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General information
- Short Summary
- A Luxembourg press office agency is specialised in press relations with a strong experience on the European French-speaking market is looking to find cooperation in France, Belgium and Switzerland. The company is offering its knowledge of French-speaking television, press media, newspapers, to interested companies or institutions under commercial or subcontracting agreement.
- Full Description
-
The Luxembourg company is the only press office in the Grand Duchy specialised in solely press relations, as press officer is a field in itself. Its service range is press relations on the European French-speaking market. Its sole focus is traditional media which allows for qualitative and in-depth work.
The activity started in 1989 in Paris, and started in Luxembourg in 2021, proving the strong experience of the agency and the link to French media.
The agency's objective is to bring valuable coverage to its customers, both on television and in the written press. Quality is the key word of the Luxembourg agency, for which an address book, know-how, implication and time are essential.
The company's forte are television, written press and radio. The agency's expertise lies in SOCIETY / LIFESTYLE subjects, it can cover all subjects except financial and political. It has a strong specialisation in culture, leisure, sports, tourism.
The press agency has strong knowledge of and a large address book within:
- the French national television and print press,
- the Luxembourg television, written and radio press,
- the Grand-Est (North-East of France) and Wallonia (BE) television and written press.
Press relations services are offered under commercial or subcontracting agreement to companies or institutions in France, Belgium and Switzerland needing press relations in the French-speaking media. The agency is also open to collaborations with Germany. - Advantages and Innovations
-
Press relations hold a competitive advantage:
- It is the least expensive means of communication, for example when compared with advertising. Press relations stand out from advertising and advertorials which are chargeable.
- Moreover, traditional media remain powerful in terms of credibility and distribution, and the audience or readership figures keep on being high. For example, an 8 o'clock TV report in France is watched by around 7-8 million people. In Belgium, the figures are around 500k-600k viewers. An article in the most famous French sports magazine reaches 3 million readers (paper + digital version combined).
- Getting good media exposure is a strategic communication key for any actor which wants to boost its visibility and consequently its growth. Not communicating with traditional press is the way to free competition.
This is why the agency's objective is to bring valuable coverage to its customers, both on television and in the written press. Press relations is a field in itself. Quality is the key word of the Luxembourg agency, for which an address book, know-how, implication and time are essential.
The press agency offers a service targeted at qualitative media, including television, the written press and radio in France, Belgium and Luxembourg. Although the traditional media outlet is preferred, digital communication can also be offered on demand. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 4: Quality Education
- IPR status
- No IPR applied
Partner Sought
- Expected Role of a Partner
-
Ideal partner sought is a company or an institution in France, Belgium or Switzerland needing to boost its communication strategy by an effective use of traditional media. It is looking to enhance its visibility thanks to promotion activities in the television, printed press and radio.
Partner sought can for example be:
- an event organiser,
- a sports brand,
- a tourism agency / office / city, region, etc.,
- a museum, hotel, or other hospitality actor,
- a communication agency needing a qualitative and specialised partner to deal with press relations, etc.
Ideal partner sought is interested in working under commercial agreement or wishes to subcontract this activity to the Luxembourg agency. - Type and Size of Partner
- SME 50 - 249
- R&D Institution
- University
- SME <=10
- Big company
- SME 11-49
- Other
- Type of partnership
- Outsourcing agreement
- Commercial agreement
Dissemination
- Technology keywords
- 11003 - Information and media, society
- Market keywords
- 01006004 - Communications services
- 01001004 - Other commercial communications
- Targeted countries
- Belgium
- Switzerland
- France