Summary
- Profile Type
- Technology offer
- POD Reference
- TOMK20240423017
- Term of Validity
- 23 April 2024 - 23 April 2026
- Company's Country
- North Macedonia
- Type of partnership
- Commercial agreement with technical assistance
- Targeted Countries
- All countries
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General information
- Short Summary
- A Macedonian data analytics company has developed a media intelligence platform, a real-time monitoring tool that aggregates data from diverse sources and generates predefined reports featuring visualizations and customizable reporting options. Partners under the terms of commercial agreement with technical assistance are sought.
- Full Description
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A Macedonian data analytics company is specialized in development and implementation of tools, software and machine learning algorithms to help its partners learn the media environment and make informed decisions. The company has over 10 years of experience in Data Science, Algorithm Development, Artificial Intelligence and Machine Learning. It serves companies, organizations and institutions with access to unique data from thousands of media outlets and social media channels. It primarily serves sectors that require media environment insights and data-driven decision-making.
The company has developed a media intelligence platform which is real-time monitoring tool that gathers data from multiple sources and creates pre-set reports with visualizations and custom reporting options. The solution shows media articles along with their respective penetration in social media platforms, by counting all types of activities such as likes, comments, shares, views and emotions.
Furthermore, the solution possesses the capability to monitor over 2,500 media outlets and numerous social media channels across the Western Balkans region, including Bosnia and Herzegovina, Serbia, Montenegro, Albania, Macedonia, Moldova, and Bulgaria, all in real time.
By integrating real-time analytics, customizable dashboards, advanced reporting, predictive analytics, data integration, collaboration features, and robust security measures, this solution offers businesses a comprehensive analytics toolset that fosters data-driven decision-making and drives business expansion.
The company is looking for international partners, particularly marketing and PR agencies, to facilitate its outreach to new clients. Preferred type of cooperation is a commercial agreement with technical assistance, where the Macedonian company offers its solution for acquisition and provides ongoing technical assistance. This partnership aims to enhance market access, elevate customer satisfaction, and generate financial benefits for both parties involved. - Advantages and Innovations
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- Real-Time Data Analysis: ability to provide real-time data analysis. This allows businesses to monitor their key metrics and trends as they happen, enabling timely decision-making and agile responses to changing market conditions
- Customizable Dashboards: customizable dashboards that can be tailored to the specific needs of each user or department within an organization. This level of customization allows users to focus on the metrics that are most relevant to their role or objectives, increasing efficiency and productivity
- Advanced Reporting Tools: the solution provides advanced reporting tools that enable users to generate customizable reports with ease. These reports can be used to visualize data in various formats and communicate insights effectively to stakeholders, facilitating data-driven decision-making across the organization
- Predictive Analytics: the solution incorporates predictive analytics capabilities, allowing businesses to forecast trends and anticipate future outcomes based on historical data. This enables proactive decision-making and helps businesses stay ahead of the competition by identifying opportunities and mitigating risks
- Data Integration: supports seamless integration of data from multiple sources, enabling comprehensive analysis and cross-platform insights. This integration capability allows businesses to leverage data from various sources, including CRM systems, marketing platforms, and IoT devices, to gain a holistic view of their operations
- Collaboration Features: includes collaboration features that facilitate teamwork and knowledge sharing within organizations. Users can share dashboards, reports, and insights with colleagues, enabling cross-functional teams to work together more effectively and drive better outcomes.
- Security and Compliance: prioritizes data security and compliance, implementing robust security measures and adhering to industry best practices to ensure the privacy and confidentiality of user data - Stage of Development
- Already on the market
- Sustainable Development Goals
- Not relevant
- IPR status
- Secret know-how
Partner Sought
- Expected Role of a Partner
-
- Type of partner sought: Marketing and PR agencies
- Role of the partner sought: Interested partners are expected to include the offered solution as their service under the terms of commercial agreement with technical assistance.
- Tasks to be performed: Potential partners should actively promote the solution to prospective clients, while the Macedonian company will deliver essential technical assistance for installation and ongoing utilization. - Type and Size of Partner
- SME 11-49
- SME 50 - 249
- Type of partnership
- Commercial agreement with technical assistance
Dissemination
- Technology keywords
- 01003006 - Computer Software
- Market keywords
- 02007007 - Applications software
- 02006009 - Other computer services
- 02007016 - Artificial intelligence related software
- 02007008 - Business and office software
- Sector Groups Involved
- Digital
- Targeted countries
- All countries